Marketing Business Partner, Canada

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

The Marketing Business Partner, Canada, is responsible for developing and executing commercial marketing strategies and programs that support the growth and retention of the commercial pest and hygiene business across Canada. This role will collaborate closely with regional sales and operations leaders to localize and implement national campaigns, create customized marketing solutions, and deliver measurable ROI on marketing initiatives. This role acts as a cross-functional marketing partner and trusted advisor for the commercial Canadian business. You will lead regional marketing planning, develop field enablement tools, influence the marketing mix (product, pricing, promotion, placement), and ensure commercial objectives align with overarching brand goals and regulatory requirements.

Key Performance Indicators

• Growth: Lead Generation, Commercial Revenue Growth, Vertical Penetration

• Efficiency: Cost per Lead, Lead-to-Close Conversion

• Client Success: Retention Rate, NPS, Customer Satisfaction

• Brand: Brand Awareness, Market Share in Priority Verticals

• People: Stakeholder Engagement, Field Enablement
   

Principal Duties and Responsibilities

• Serve as the strategic marketing lead for the Canadian Commercial business, supporting revenue growth and vertical-specific initiatives.

• Partner with Sales, Operations, and Field teams to develop and execute localized marketing plans for Canada.

• Localize and translate national campaigns and commercial promotions for Canadian markets.

• Collaborate with Digital Marketing on paid and organic strategies to generate qualified B2B leads in targeted DMAs and verticals.

• Coordinate with Sales Enablement to produce commercial collateral, case studies, and presentations tailored to key industries.

• Assist in pricing and product marketing efforts, especially when developing bundled offers or seasonal campaigns.

• Own regional commercial marketing budget and performance metrics.

• Conduct market research to monitor competitors, identify growth opportunities, and provide strategic recommendations.

• Support trade show planning, local sponsorships, and B2B events in partnership with Canadian branches.

• Ensure compliance with Canadian laws and industry regulations in all commercial marketing activities.

Required Experience

• 5+ years of B2B or commercial marketing experience, preferably in service-based or regulated industries (e.g., pest control, facilities, hygiene).

• Strong experience with marketing planning, CRM systems, digital media, and lead generation strategies.

• Proven ability to translate national strategies into regional executions.

• Deep understanding of the Canadian market landscape and regional differences.

• Familiarity with government or third-party compliance (e.g., CFIA, Health Canada) is an asset.
   

Required Leadership Traits and Characteristics

• Strategic mindset with strong commercial acumen.

• Highly collaborative and able to influence cross-functional teams.

• Results-oriented, with the ability to manage multiple priorities and meet deadlines.

• Excellent communication, presentation, and stakeholder management skills.

• Data-driven decision-maker with analytical and creative problem-solving abilities.
   

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Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from withi