National Sales Manager

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Position Overview

The National Sales Manager, Natural Channel will be responsible for leading and executing sales strategies across natural and specialty retailers in the U.S. This individual will play a key role in expanding our brand presence, managing key customer relationships, and driving revenue growth. As a people manager, this role will also oversee a team of sales professionals, ensuring strong execution and performance.

Key Responsibilities

• Develop and implement strategic sales plans to achieve revenue and market share goals in the natural channel.
• Manage and grow relationships with key natural retailers, distributors, and brokers.
• Lead, coach, and develop a team of sales managers, providing guidance and performance management.
• Drive new business opportunities and expand distribution within key accounts.
• Collaborate cross-functionally with marketing, operations, and finance to align sales strategies with overall company objectives.
• Negotiate contracts, pricing, and promotional programs to optimize profitability and brand visibility.
• Monitor industry trends, competitor activity, and customer insights to drive informed business decisions.
• Ensure effective execution of trade marketing and promotional initiatives within accounts.
• Manage sales forecasting, reporting, and budgeting to support business planning.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field preferred.
• 7+ years of experience in sales, with a strong background in the natural products industry.
• Proven success in managing national accounts within the natural and specialty retail sector.
• Experience leading and developing high-performing sales teams.
• Strong negotiation and relationship-building skills with key retailers and distributors.
• Excellent analytical skills and ability to interpret sales data to drive decisions.
• Ability to travel as needed to meet with customers and team members.

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.

What We