TikTok Shop, Growth Lead

Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history: www.spreetail.com.     Work Your Way: At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that's from home, a coffee shop, or the office. While flexibility is key, we also value the power of in-person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All-Hands meeting. It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together. Please scroll to the bottom of the job posting to confirm that your state qualifies for the Work Your Way program.  

Spreetail is seeking a TikTok Shop Growth lead to spearhead our "New Partner" growth engine. You will be responsible for the end-to-end launch and rapid scaling of our brand presence, serving as the strategic architect behind our relationship with TikTok Shop. Your mission is to transform TikTok from a social platform into a high-velocity commerce engine by identifying and securing top-tier partnerships and maximizing platform-exclusive growth programs.

 

How will you achieve success:

Relationship & Strategy Lead: Lead the strategic partnership with TikTok’s shop management and category teams to ensure Spreetail is an early adopter of new features (e.g., Shop Tab integrations, Live Shopping initiatives).

Affiliate Ecosystem Management: Drive the strategy for the TikTok Affiliate Center, building frameworks to recruit, vet, and manage creator relationships that drive high-volume "earned" media sales.

Full-Funnel Programming: Own the execution of TikTok-specific programs including "Deal-of-the-Day," shop-funded coupons, and TikTok Shop Ads (PSA) to maximize ROAS.

Content-to-Commerce Optimization: Partner with creative teams to ensure product detail pages (PDPs) use TikTok-native video and imagery that converts "scrollers" into "buyers."

Metrics & Shop Health: Define and track success through TikTok-specific KPIs: GMV via Affiliate vs. Organic, Creator Collaboration Rate, and Shop Health Ratings.

Operational Integrity: Collaborate with Channel Operations to meet TikTok’s rigorous fulfillment SLAs, ensuring "Ready to Ship" times and seller ratings remain in the top tier to avoid account suppression

What experiences will help you in this role:

Social Commerce Expertise: Prior experience specifically within the TikTok Shop or similar social-selling environments (e.g., Instagram Shopping, Whatnot).

Executive Influence: Proven ability to lead high-stakes conversations with external platform partners and internal executive stakeholders.

Strategic Creativity: A "test-and-learn" mindset, skilled at identifying emerging viral trends and pivoting inventory or marketing strategy to capture demand.

P&L Ownership: Demonstrated experience managing a full P&L, specifically accounting for the unique cost structures of creator commissions, sample distribution, and platform fees.

Data-Driven Modeling: Highly proficient in building financial models that forecast the "spike" nature of social commerce and the impact of viral velocity on inventory turnover.

Cross-Functional Leadership: Expert at navigating large organizations to align supply chain, creative, and finance teams around the unique requirements of a 24/7 social marketplace.

In an effort to Make Spreetail Better, we hire people that are aligned with our values and are passionate about pursuing ecommerce excellence. We believe the right person can learn what is needed to succeed in their role, so we encourage job applicants to apply even if you don't meet all the qualifications listed. We are looking for diverse backgrounds and perspectives, so we don’t require college degrees and welcome non-linear career paths. If this role highlights your experience and gets you excited – please apply!   What you can expect from us:  • We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation pol