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AP
Senior Marketing Strategist
Apply DigitalLatin Americafull_timeVerifiedPosted 21 Jul 2025
About the role
ABOUT APPLY DIGITAL
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
About us: Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (including email, paid social, push, and SMS), as well as MarTech implementations. We work with over 50 clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands such as A+E Networks, Afterpay, and Stanley Black & Decker.
We are seeking to hire a full-time Senior Marketing Strategist to provide strategic support to our top-tier clients.
You’ll engage with internal cross-functional partners and clients to ensure that client business objectives are translated into actionable and impactful digital cross-channel strategies, complete with precise measurements of success and high-quality standards for execution.
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
About us: Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (including email, paid social, push, and SMS), as well as MarTech implementations. We work with over 50 clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands such as A+E Networks, Afterpay, and Stanley Black & Decker.
We are seeking to hire a full-time Senior Marketing Strategist to provide strategic support to our top-tier clients.
You’ll engage with internal cross-functional partners and clients to ensure that client business objectives are translated into actionable and impactful digital cross-channel strategies, complete with precise measurements of success and high-quality standards for execution.
Responsibilities:
- Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs. Additionally, write briefs and approve all created assets.
- Ensure that all recommendations have a clear and concise methodology and are appropriately sized to maximize impact, ease of execution, and confidence in the results.
- Continually track and develop a clear record of incremental revenue sourced from Ragnarok-owned initiatives.
- Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals.
- Participate in sales pitches and scoping conversations — serving as a multi-channel growth subject matter expert and helping to identify the appropriate level of effort required to support new projects, as well as extensions, renewals, and expanding scopes.
- Ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
Minimum requirements to be considered:
- 8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
- Has extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience.
- A solid track record of growth marketing successes, and hands-on platform experience with automation tools such as Iterable, Braze, Segment, Klaviyo, Customer.io, etc.
- Direct experience in leveraging data for complex personalization marketing programs.
- Direct experience in providing marketing campaign and program analysis using BI (Looker, Tableau, etc.) or an Analytics (Mixpanel, Amplitude, etc.) tool.
- Demonstrated ability to handle multiple work streams and stakeholders.
- An understanding of
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