Senior Marketing Specialist, CRM & Email Marketing

At Cincinnati Children's, we believe in changing the outcome together. As a Senior Specialist, Marketing (CRM & Email), you’ll play a critical role in bringing our mission to life by delivering meaningful, personalized communications that connect with patients, families, and providers at every stage of their journey. This is more than campaign execution - it’s about using data, technology, and creativity to build experiences that truly resonate and make an impact.

In this role, you’ll serve as a hands-on expert in CRM-driven and email marketing, leading the execution and optimization of targeted campaigns and automated journeys that support enterprise-wide marketing strategies. You’ll translate high-level strategy into precise, data-informed communications - leveraging audience segmentation, personalization, and marketing automation to deliver the right message at the right time. With a strong focus on performance, you’ll continuously test, analyze, and refine campaigns to improve engagement, while ensuring all initiatives align with data governance, privacy, and consent standards. If you’re someone who thrives at the intersection of strategy and execution - and takes pride in delivering high-quality, scalable marketing programs - this is an opportunity to make a meaningful difference.

This position follows a hybrid work model, requiring a regular on-site presence of 2–3 days per week, with the flexibility to work remotely on remaining days. On-site time is essential for collaboration, team engagement, and key in-person activities, while remote work supports focus time and productivity. Specific on-site expectations may vary based on team needs and business priorities.

MAIN RESPONSIBILITIES:

• Execute and optimize CRM‑driven marketing campaigns, with a primary focus on email and automated journeys.

• Partner with consultants and strategists to translate campaign objectives into effective CRM executions.

• Monitor campaign performance and apply insights to improve deliverability, open rates, click‑through rates, and overall engagement.

• Ensure CRM and email practices align with privacy, consent, and data governance standards.

• Develops landing page content in collaboration with digital strategy and service line marketing team members

OTHER RESPONSIBILITIES:

Integrated Marketing Planning and Execution

• Develops and executes annual integrated marketing plans and message strategy for divisions/programs under direction; applies subject matter expertise across all projects.

• Leads M&C teams to execute marketing activities, including but not limited to direct marketing, digital content development, digital marketing, and advertising; employs project management techniques to complete marketing projects on schedule and on budget; Manages projects to support senior marketing team members as needed.

Strategic Consultation

• Provides consultation for divisions and programs and recommends appropriate M&C strategies and tactics to support their goals; solves problems proactively; provides marketing and communications counsel to clients; Identifies needs for marketing research and project manages that research with supervisory direction; provides subject matter expertise across projects.

Relationship Management

• Client relationship manager for multiple programs; Manages expectations, identifies potential issues; Identifies when appropriate to escalate issues up the chain of command; Communicates project status and results to manager and clients; Develops and maintains relationships with internal clients, M&C team and strategy and growth colleagues; works with internal and external agency partners, vendors and freelancers to complete projects.

JOB QUALIFICATIONS

• Bachelor's degree in a related field

• 2+ years of work experience in a related job discipline

PREFERRED QUALIFICATIONS

• Strong experience with CRM and email marketing platforms (e.g., Salesforce or similar enterprise tools).

• Experience with A/B testing, deliverability best practices, and list hygiene.

• Detail-oriented with strong QA and testing discipline.

• Ability to balance operational execution with strategic thinking.

 

Primary Location

South Campus

 

Schedule

Full time

 

Shift

Day (United States of America)

 

Department

Marketing & Comm Admin

 

Employe