Senior Brand Manager

Senior Brand Manager is responsible for the formulation and excellent execution of a comprehensive marketing strategy, strategic and activation brand plans and all initiatives with objective to deliver agreed annual targets.

That includes:

• Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
• Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.
• Strong cross functional collaboration within the category - media team, company departments (sales, finance, trade marketing, planning, purchasing, etc.), local top management, regional headquarters).
• Contributing to annual planning, identifying key projects for the calendar of marketing activities, changing assortment, pricing, media planning, budgeting.
• Proactive project leadership and project management.
• Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
• Drive consumer understanding and insights to strengthen brand(s) communication.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
• Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
• Liaison with external agencies, different company departments, global teams.
• Ensure full compliancy with the country and company legislation and regulation requirement.
• Budget Management.
• Manage the process of package development / changing.
• Manage the process of new product launching.

Requirements:

• Minimum 4 years of relevant marketing experience;
• needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment:
• proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase;
• proven expertise managing and motivating outside agencies and vendors;
• excellent communication skills in English (verbal and writing);
• Proficient user of Excel and PowerPoint;
• good business/marketing acumen and analytical skills;
• ability to work with big data;
• financial acumen at senior brand manager level;
• excellent presentation skills;
• good time management and capability to handle set of complex projects at the same time;
• independent thinking;
• action oriented;
• organized;
• energetic and passionate about their brands/ projects

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Pro