Senior Social Strategist (Freelance)

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

*Disclaimer: The Digitas Social Strategy team is looking for a Freelance Sr. Social Strategist to join for about a month, with the possibility to extend. This role can be remote, working on EST.

What you’ll do:  

Join the Social Strategy team that works with a mixture of client opportunities ranging from purpose-driven to product offering campaign projects. Our Social Strategy team is filled with creators and thought leaders who are often tapped by agency and client(s) to bring their experience of understanding cultural nuances to the table.

As a Sr. Social Strategist you’ll responsible for driving storytelling and content on social as it relates to brand sentiment, cultural mindfulness, and integrating brand initiatives with purpose for our client(s). Your ability to manage client relationships and work with cross-functional partners will be key in this role.

Within this role, you will be responsible for working on one of the largest B2B brands in the U.S. and helping them modernize their approach to social strategy and marketing overall. Projects will span paid and organic social strategy, in addition to brand-centric or media activations. You will work closely with the brand’s internal social strategy team to optimize and improve their processes while also bringing opportunities for innovation and break-through social work. B2B-specific expertise is a mandatory for this role. It is important to understand the B2B challenges today such as digital transformation and customer demands. Knowing how to navigate multidimensional audiences, sales/marketing alignment and brand to demand is key to this role.

Day-to-day, your role includes:

• Developing smart social and content strategies for clients
• Sourcing, planning and executing social and content programs  
• Helping create and execute influencer strategies
• Developing thought leadership pieces and other editorial material
• Keeping a firm pulse on pop culture, entertainment events and other opportunities for our clients to make waves in social
• Building strong relationships with third party content providers and website in professional networking arenas - attending/speaking at relevant events
• Be an active participant in Digitas’ B2B Center of Excellence helping to craft thought leadership for B2B brands in social

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 4 to 8 years of digital experience in advertising, entertainment, newsroom or content fields—if you have social, PR or publishing experience, even better
• A strong understanding of media planning, distribution and content syndication
• Expertise with innovative, entertainment-based social media programs
• Experience living in the social media universe—you’re in-the-know on all social platforms
• Excellent research and writing skills—and the ability to create smart content quickly (please include links to examples of your work in your application)
• The ability to develop strong relationships with internal and external partners
• A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.