VP, Analytics – Scalable Marketing Measurement (L12)

Job Description:

Role Title: VP, Analytics – Scalable Marketing Measurement (L12)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women talent

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being

• We provide career advancement and upskilling opportunities for all to take up leadership roles

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

VP, Analytics – Scalable Marketing Measurement (people manager) role is a part of India Analytics Hub (IAH) and reports to Marketing Measurement leader in IAH, closely partnering with Marketing Measurement and Optimization leaders in US. The desired employee will drive the development and roll-out of centralized measurement capabilities that enable actionable & data driven decision making around campaign optimization.

Essential Responsibilities:

• Build, Implement & Manage Roadmaps: Develop and implement a time-bound, tangible and detailed analytics roadmap for the scalable measurement tools, outlining key milestones, resources, and timelines for achieving long-term goals.

• Develop Measurement Techniques & Tools: Design & lead the development of scalable methods & measurement tools in alignment with cross-functional teams.

• Collaborate cross-functionally: Partner closely with other Analytics team & functions like Marketing, Performance Marketing, Finance etc. to ensure tools are robust, adopted, and integrated into their business decisions.

• Drive Adoption through Insights & Tool Enhancements: Drive adoption and usage of these tools by creating actionable insights around campaign effectiveness, customer behavior, and ROMI across campaigns.

• Be hands-on in data & Analytics: Be a hands-on leader and be able to personally dive into data, conduct analysis, prototype tools, especially in early stages of tool development or for highly strategic projects.

• Mentor and Lead: provide guidance and mentorship to team members and act as a thought partner to business users & US counterparts.

• Lead internal initiatives, perform other duties and/or special projects, as assigned

Required Skills & Knowledge:

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 10+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 12+ years of relevant analytics/data science experience.

• 8+ years in building analytics to drive strategy with positive outcomes and measuring impact

• 8+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data;

• 3+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.

• 5+ years in marketing analytics, with a focus on campaign measurement and optimization

• 5+ years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition

• Advanced knowledge of statistical methods, A/B testing, and multivariate testing.

• Ability to solve complex technical and people-oriented problems with minimal supervision

• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills

• Strong written/oral communication &