Global Mar Tech ABM Operations Analyst

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The “Global MarTech ABM Operations Analyst” Role

The Global MarTech ABM Operations role is a key contributor to the overall lead management process and the management of tech stack utilized by Marketing Operations, Marketing, Demand Centre (BDR) and Sales teams. This role will be working across different business units.

In this role, you will be supporting the operations and administrative aspects of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey, with a primary focus on our account-based engagement platforms with a strong emphasis on enabling account based marketing initiatives and personalised engagement strategies. Our tech stack include but not limited to CRM, marketing automations, lead routing and assignment, sales prospecting and engagement, chat engagement, and predictive/scoring/profiling engine. This role offers an exciting opportunity to directly contribute to the success of account-based initiatives while developing expertise in cutting-edge marketing technologies.

What makes this role interesting?

• Be part of the team that effect change in the business resulting in productivity gains and pipeline generation
• Continuous learning on the technological advancements and the opportunity to apply the fast-evolving AI capabilities in our tech stack and business processes
• Expand your business network through cross-functional initiatives

Here’s how you’ll be making an impact:

• Provide operational support to marketers for 6Sense Display Ad initiatives including creating and managing audience segments based on account intent and prioritisation tiers, configuring ad targeting parameters
• Perform quality checks to confirm accuracy of 6Sense Display Ads and alignment with campaign objectives before activation
• Monitor 6Sense Display Ads to ensure campaigns are running as intended and troubleshoot any delivery or technical issues
• Maintain up to date process guidelines and best practices for leveraging the 6Sense Display Ads functionality
• Assist in the enhancement and adoption of 6Sense Intelligence across the Demand Centre and Marketing for go-to-market effectiveness
• Generate Folloze performance reports tailored to provide insights to Marketing, Demand Centre, Sales and CSMs on account-based engagement for qualification
• Support Folloze personalisation efforts through analysis of Folloze performance for areas of optmisations
• Build and maintain Ada Chat Answer flows for campaign specific and general use cases ensuring alignment with account-based messaging
• Maintain the Demand Centre roster updates to ensure chatters are properly routed for appropriate follow up
• Manage the Demand Centre scheduler to facilitate streamlined meeting booking experience for chatters
• Monitor live chat performance to address lagging experiences for prioritised accounts and segments
• Maintain up to date resource centres as self-service knowledge base for our users to aid in enablement and adoption
• Collaborate with cross-functional teams to build optmised