Senior Manager, Retention Marketing

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$143,000.00 - $185,000.00

What’s this role?

Etsy is looking for a strategic and driven Senior Manager of Retention Marketing to lead our next-generation CRM strategy. You will be instrumental in designing, executing, and optimizing personalized machine learning driven campaign strategies across CRM channels to drive user engagement, retention, and growth. You will lead a team of retention marketers and collaborate closely with cross-functional teams, including Merchandising, Brand Marketing, Product, Engineering, Analytics, and Design, to engage and retain our active buyers with effective, data-driven strategies.

The ideal candidate will bring a blend of strategic vision and executional expertise, with a proven track record in CRM and retention marketing. We seek a leader who can champion innovative engagement approaches, build a comprehensive strategy, and implement it with agility and precision in a dynamic, fast-paced environment that values creativity and growth.
 

This is a full-time position reporting to the Senior Manager of Retention Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

 

What’s this team like at Etsy?

At Etsy, the CRM team is a dynamic group of marketers who excel in creating personalized and impactful customer experiences. They use innovative technology and data analytics to craft tailored campaigns that foster strong relationships and drive customer loyalty with our 90M+ buyers and 7M+ sellers. 
 

What does the day-to-day look like?

• Develop a comprehensive CRM personalization strategy for buyer retention, using machine learning to deliver highly targeted push notifications, SMS, email, and in-app messages that boost user engagement.

• Lead a cross-functional approach by partnering with Product, Engineering, Merchandising, and Marketing Analytics to seamlessly integrate personalized CRM strategies within the broader product experience.

• Guide your team in planning, implementing, and optimizing campaigns that drive user engagement, daily active usage, and other key engagement metrics, ensuring campaigns align with overall business goals.

• Use data and advanced analytics to identify user segments, enhancing engagement through personalized messaging and relevant content.

• Leverage technical expertise in platforms like Braze or similar ESPs to support your team in executing complex, end-to-end personalized campaigns.

• Stay current with industry trends in CRM, machine learning, and mobile engagement, encouraging continuous learning within your team.

• Foster an agile and efficient CRM process, actively finding opportunities to improve team agility and streamline workflows.

• Provide clear communication and coordination of campaign timelines, launch confirmations, ETAs, blockers, and dependencies across cross-functional teams.

• Maintain flexibility for occasional work outside normal business hours (e.g., weekends, late nights, or early mornings) to support critical campaign launches and urgent messaging.

• Of course, this is just a sample