Senior Associate, Planning

Job Description:

Job Description 

The Media Planner is the day-to-day focal point to the account. Media Planners are expected to have day-to-day responsibility for assigned accounts and are expected to understand the client’s overall business and marketing objectives. Media Planners steward the tactical communications planning process and provide mid-level strategic recommendations to the senior media team and/or client. 

Communications Planning And Execution 

• Aids in the creation of client media communication plan objectives and strategies 

• Creates and maintains media plans, flowcharts, activation plan executions, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports 

• Work with outside media partners to plan, optimize, and report on managed service media plans 

• Provide input into existing and emerging communications opportunities relevant to assigned brand/category 

• Writes POVs as needed and evaluate new media types / outlets 

• Support Integrated Media Supervisor in the collection and evaluation of syndicated consumer and media consumption information 

• Compiles reports of competitive market/media information for each brand/category 

• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients Client & Internal Relationships 

• Manage day-to-day client interaction, status, and project management 

• Handle expectations of clients and deliverables 

• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs 

• Assist Supervisor in growing business opportunities within current clients 

• May be responsible for informing client/team of new opportunities or issues 

• Participates and leads, if appropriate, face to face client and vendor meetings 

• Builds positive relationships with internal and external teams and sets good example for assistant level 

Qualifications 

• 1+ years of communications/media planning experience 

• Knowledge of MediaTools, Prisma, or similar tools preferred 

• Experience with Digital Media Activation 

• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum 

• Strong analytical skills, ability to relate results to client business objectives 

The anticipated salary range for this position is $51,000-$83,375. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit