Senior Writer/Content Specialist

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We’re looking for a Senior Writer/Content Specialist to join Heart Haus, the internal agency within CVS Health to ideate, write and create content across various platforms to connect with our audiences and achieve specific goals, such as brand awareness or engagement. 

You will ideate and write high-quality content for projects across brand and marketing initiatives including marketing content, social media content, video content and collaborate with cross-functional teams to ensure consistency and alignment with our overall marketing objectives. You will have strong writing and editing skills with the ability to flex between long-form and short-form writing, including knowledge of proper punctuation, spelling and grammar.

The ideal candidate will have a portfolio filled with relevant writing and creative examples. Portfolio link or creative examples must be submitted with resume for consideration.

Responsibilities include but are not limited to:

• Ideate and create engaging content that aligns with brand vision, voice and tone, both long-form and short-form.
• Long-form writing for health and wellness articles for the CVS Wellness Zone. (75%)
• Short form writing for marketing content, email and web content, social media content, video content and organic content. (25%)
• Adapting existing content for other channels.
• Partner with design peers on creative storytelling, both written and visual.
• Collaborate with cross-functional teams to align content with marketing strategies.
• Develop and maintain trusted partnerships with peers and business teams.
• Partner closely with SEO team to ensure all content is optimized for SEO and user engagement, ensuring keyword optimization, proper use of meta tags and alignment with user intent.

Required Qualifications:

• Portfolio links or writing samples must be included with resume for consideration.
• Minimum 5-7 years working as a writer with relevant experience.
• Top-notch creative writing for long-form and short-form content, including knowledge of proper punctuation, spelling and grammar.
• Experienced with content creation, content strategy and writing for marketing content, social media content, video content and organic content.
• Experience writing storyboards.
• Ability to understand a marketing brief and translate that input into ideas.
• Ability to work independently or within a small working group.
• Strong collaboration skills.
• Team player with enthusiasm, positive attitude and willingness to do what it takes to get the job done.
• Must have the ability to juggle multiple projects simultaneously.
• Ability to take creative direction and incorporate feedback.
• Strong attention to detail and an eye for quality.
• Strong communication and presentation skills.
• Experience writing for healthcare or health and wellness industry.
• Understanding of SEO best practices.
• Ability to leverage tools and technology like AI, seoClarity and others.
• Proficient with Microsoft Office 365 Suite.

Preferred Qualifications:

• Knowledge of working for a large, complex client organization and/or creative marketing agencies or marketing organizations.
• Experience with MRM tools (i.e. Workfront).

Education:

Bachelor’s Degree preferred in Journalism, English, Creative Writing, Digital, Communications, or equivalent combination of education and experience ( 4 years)

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible