Strategic Business Manager IV

About The Role

This position is crucial in ensuring investments in our industry events and internal events are strategically optimized, well-executed, and contribute to overall business growth. The Elevating Presence Strategic Business Manager will play a pivotal role in establishing a scalable, data-driven approach to elevating our presence through industry and our own events. In addition, this role will initiate a new events model for TD SYNNEX to include end users.

Travel Requirement: Approximately 40% travel, with fluctuations based on seasonal demands. Expect higher travel volumes during the spring and fall seasons.

What You'll Do

Strategic approach to industry events (50%)

• Develop and manage annual budgets and forecasts for industry event participation, ensuring alignment with corporate objectives.

• Establish and maintain standardized operating procedures (SOPs) for event planning, execution, and sponsorship management.

• Evaluate, negotiate, and work with other coworkers to secure event sponsorships, ensuring maximum ROI for the company.

• Provide regular financial and performance reports to leadership, outlining revenue impact, budget utilization, and goal tracking.

• Collaborate with internal marketing, sales, and vendor teams to align event strategies with broader go-to-market initiatives.

• Leverage data and analytics to assess event performance, track key metrics, and refine future event strategies, including lead capture optimization, engagement tracking, and ROI measurement.

• Collaborate with our events team on execution, procurement and budget hard costs.

Lead strategic launch of end user events (25%)

• Serve as the leader of the event design and strategy.

• Provide thought leadership around the end-user engagement and experience developing and implementing strategies to activate and scale end-user participation and engagement at TD SYNNEX led events.

• Collaborate with internal stakeholders responsible for partner and vendor teams to align event themes with strategic business priorities to drive meaningful demand generation.

• Work with the appropriate teams to market and promote these events. This means providing direction for the following deliverables:

  • Provide thought leadership to develop event promotional strategies, including email campaigns, social media, and content creation.

  • Utilize digital platforms to track event registrations, engagement, and effectiveness.

  • Leverage best practices to optimize event messaging for different audiences.

• Report on event success, providing insights on engagement, pipeline influence, and future improvements in partnership with the BU or Vendor Teams.

Lead efforts for strategic content orchestration (25%)

• Design and maintain a consistent messaging strategy for a portfolio of conferences & signature events.

• Meet with key stakeholders from vendor management, program management, creative, and events to ensure collaborative approach on content development and alignment to key objectives from both parties. (ie. vendor funding capture vs. business unit objectives).

• Collaborate with team to outline mainstage and breakout schedules for internal content to ensure aligned value-stack representation reflective of programs key market/reseller focus areas.

• Direct internal speakers (marketing, sales, product) and external stakeholders to align content priorities (overall conference theme, CTA’s, market impacts, and TD SYNNEX strategy).

• Gather and incorporate feedback from key stakeholders and GTM team for continued enhancement of event experience and partner interaction.

• Communicate expectations for vendor speakers on quality/level of speaker needed for specific deliverable & provide guidelines around messaging needing to be delivered.

What We're Looking For

• Minimum of 10 years of experience in marketing program management, event planning, or related fields.

• Experience in leading demand generation efforts on behalf of vendors and reseller partners.