Public Relations Lead - Tax, Associate Director

Location: New York, Stamford, Boston, Washington, Philadelphia, Hoboken, Baltimore, McLean, Iselin

 

At EY, we’re all in to shape your future with confidence. 

 

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.  Join EY and help to build a better working world.

 

Public Relations Lead Tax, Associate Director

 

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

 

The opportunity

You will be responsible for supporting the BMC Director of Americas Tax in developing and executing public relations initiatives to support business strategies and promote EY’s image in the market with firm events, sponsorships and news through national publications and media relations. You’ll serve as the first point of contact for media inquiries, assist Tax leadership, the Tax practice and priority industries by building media relationships, thought leadership and delivering strategic messaging to the marketplace. This will involve a combination of proactive media outreach and deadline-driven, reactive media relations that requires constant collaboration with firm leadership and region and global communication teams.

 

Your key responsibilities

You’ll be responsible for collaborating with Americas Tax senior leadership to understand business objectives and establish public relations programs that promote the brand and capabilities of the Americas Tax Practice. You’ll develop and execute public relations plans, including media relations initiatives for coverage of EY’s public sponsorships and events. You’ll promote Americas Tax through media briefings, news releases, conferences, roundtables and articles to gain positive exposure leading to business opportunities. You’ll also be responsible for contributing to EY’s national thought leadership development and executive visibility.

 

Skills and attributes for success

• Adept at developing and fostering relationships with journalists (television, radio, magazine and newspaper) to facilitate the promotion of the firm through these venues to gain positive exposure leading to business
• Ability to coordinate national public relations strategies with regional public relations efforts to leverage the promotion of the firm across multiple venues
• Ability to assist leadership in providing crisis management support, conduct media outreach and manage relationships with US, trade and regional media
• Adept at overseeing press collateral development along with retaining and managing outside PR agency support
• Experience in working with complex, matrixed organizations and across multiple stakeholders

 

To qualify for the role, you must have

• 10-plus years of public relations/communications-related experience
• Experience in tax and tax-related issues, such as government policy, trade and tariffs
• Bachelor’s degree or equivalent experience, with a MA preferred
• Demonstrated success in building internal and external relationships at a senior level with a proven track record of success in public relations
• Understanding of the complexities of dealing with the media — identifying opportunities without creating risks
• Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
• Excellent project management skills, team building and interpersonal communication skills

 

Ideally, you’ll also have

• Ability to drive the content and initiatives behind strategic touch points and relationship-building efforts
• Possesses deep knowledge in public relations and communications plans
• Ability to analyze appropriate communications channels to build awareness of the firm’s key messages
• Adept at working on client-related projects

 

What we look for
We’re looking for i