Senior Manager, Marketing
StorableAbout the role
At Storable, we’re redefining property management for specialty real estate. Purpose-built for the self-storage, marine, and RV & camping industries, our platform integrates management software with marketplaces, websites, CRM, insurance, payments, and more. We help owners and operators win more every day.
We’re seeking a Senior Manager, Marketing to lead growth and retention strategies across two business units: Marine and RV & Camping. This leader will oversee global demand generation across both verticals, managing a team of marketers and driving programs that fuel new business acquisition and customer loyalty. The ideal candidate brings deep B2B SaaS experience, people-focused leadership, a data-driven mindset, and a track record of scaling marketing programs across SMB and enterprise segments. This is a remote-first role, but the candidate must reside in the Pacific Time Zone (PT) or be willing to work PT hours
What you will do:
Growth & Retention Strategy:
- Develop and execute marketing strategies to drive new customer acquisition and customer retention (Heavy U.S. focus with additional focus in Australia and New Zealand)
- Align closely with Sales, Product Marketing, and Customer Success to ensure unified go-to-market execution.
- Scale high-performing channels across inbound, outbound, paid media, and ABM.
- Lead upsell and cross-sell marketing initiatives to maximize customer lifetime value.
Team Leadership:
- Hire, manage, and mentor a team of 2-3 marketers focused on demand generation and customer-centric marketing.
- Foster a culture of data-driven experimentation, accountability, and growth.
- Lead with vulnerability, curiosity, and empathy, creating a psychologically safe team environment.
Cross-Functional Collaboration:
- Act as the primary marketing partner to the Marine and RV & Camping business units, ensuring alignment with strategic goals.
- Build strong relationships with GMs, Sales and Customer Success leaders to ensure marketing efforts support revenue and retention.
- Collaborate closely with Corporate teams (Product Marketing, Creative, RevOps) to drive brand alignment and GTM success.
Campaign Execution & Optimization:
- Translate growth goals into campaign strategies that span multiple touchpoints and channels.
- Help the team leverage tools like HubSpot, Salesforce, and Pardot to support campaign delivery, but with a focus on outcomes over operations.
- Manage demand gen targets and forecasting and continuously optimize for pipeline efficiency and CAC.
- Drive a programmatic ABM strategy targeting key enterprise accounts.
Measurement & Reporting:
- Define and report on marketing KPIs, pipeline impact, and ROI.
- Partner with Revenue Operations to ensure accurate attribution and visibility across Salesforce and HubSpot/Pardot.
- Continuously test and refine programs based on performance insights.
What you will need:
- 7-10 years in B2B SaaS marketing, with a focus on growth and retention.
- Experience leading and scaling marketing teams, preferably across multiple verticals or product lines.
- Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required).
- Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing.
- Highly analytical with experience optimizing campaigns through performance data and attribution modeling.
- Exceptional collaboration and stakeholder management skills.
- Thrives in a fast-paced, results-driven environment.
- Must reside in the Pacific Time Zone (PT).
All applicants must be currently authorized to work in the United States on a full-time basis.
Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY
About Us:
At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds. Free account required — sign up in 30sApply for this role