Vice President, Commerce

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a VP, Commerce, you will lead the Commerce craft for a portfolio of clients, acting as the senior strategist, practice leader, and people leader for that discipline within your Pod. You’ll be deeply engaged in client work - co‑creating strategies, cross‑channel plans, and measurement approaches, and presenting them to senior client stakeholders - while also building and leading a team of Principal Strategists, Senior Strategists, and managers who raise the standard of [Channel] work across your verticals. You’ll champion a product‑ and measurement‑led approach (including the Bliss Point App Suite where relevant), translate complex platform and data signals into clear “what, so‑what, now‑what” decisions, and partner closely with VP/SVP Client Partners, TVAD/other channel leads, Analytics/Econometrics, Product/Bliss Point, and Innovation & Growth to drive growth, cross‑sell, and client retention.

Key responsibilities

Client‑Centric

• Serve as the senior channel expert and strategic partner on key accounts; lead or co‑lead sections of senior client touchpoints (briefings, planning sessions, “QBR”‑style reviews, executive updates), translating business priorities and market shifts into actionable, funded roadmaps.

• Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner Leadership. Provide thought leadership and value by way of integration into everyday client work, and incremental touch points

• Partner with VP/SVP Client Partners to architect growth plans that clearly define the channel’s role in revenue, LTV, brand, and customer objectives, and identify cross‑sell and same‑store growth plays where your channel(s) is a lead driver.

• Advise teams on handling complex client situations (budget changes, performance plateaus, new products, macro headwinds) with clear options, trade‑offs, and thresholds, and help land those recommendations with senior stakeholders.

• Channel issue escalation: Serve as the first line of defense for channel‑related client issues, working with Client Partners, TVAD/other channels, and partners to resolve challenges quickly and pragmatically wherever possible - only escalating to G&I or Pod / Vertical Leadership when systemic or commercial issues are at stake.

The Tinuiti Way

• Own the application of channel craft quality and standards (defined by the Growth & Innovation team) within the Pod/vertical: how we plan, execute, QA, and integrate with other channels (Search, Social, TVAD, Commerce/Retail Media, CRM, Creative). 

• Partner closely with G&I to implement the latest thought leadership and Tinuiti Way standards into your Pod, and provide feedback loops from the client experience.

• Ensure briefs, plans, and reviews for [Channel] consistently integrate product, measurement, and channel thinking into a single, accessible story that senior clients can act on.

• Cross‑training: Partner with other channel leads, G&I, and Talent Development to promote and support cross‑training (into and out of), building bench strength, hire top talent, flexibility, and broader channel literacy

Product‑Led

• Champion a product‑ and measurement‑led operating model for your channel(s); set adoption and usage standards for the Bliss Point App Suite (where relevant) and core channel platforms (e.g., key ad platforms, DSPs, measurement and