Senior Manager, GTM Strategy

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

In this leadership role, the Sr. Manager, GTM Strategy will focus on helping build, develop, and implement the GTM practice, collaborating with cross-functional teams such as Marketing, Product, and Sales for Visa’s Risk and Identity Solutions. In addition to building and leading strategies, you may also lead a team of professionals across various GTM functions including CI, Pilots/use cases, and Sales Enablement.

Essential Functions

• Steward product teams through pilots to GTM, supporting market analysis and regional setup

• Own the GTM strategy, working with marketing teams to prioritize target segments, recommend channels, and drive the timely launch of Go-to-Market plans

• Develop a growth strategy through an understanding of the market, competitors, and positioning

• Anticipate market trends to influence competitive intelligence and RAIS strategic direction

• Work with marketing teams and sales teams to develop sales playbooks and marketing programs, including performance marketing plans

• Together with CI, gather customer feedback and market insights including win/loss interviews

• Be the voice of the customer and help define the customer value proposition and messaging strategy

• Identify opportunities and work closely with product and sales on positioning for cross-sell/upsell strategies

• Develop reports, leveraging data to understand KPIs, funnels, and customer behavior and drive strategy

• Work with Product team to influence pilots and help develop KPI’s and learning objective and own the creation of post pilot case studies/use cases from start to finish

• Work with sales teams on developing targeted customer lists for ABM and other customer-centric marketing strategies

• Manage key partnerships with vendors and third parties to ensure smooth delivery and operations

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
- 9 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
- Minimum 3 years of experience in financial services, banking, or FinTech
- Degree in Marketing or related field, MBA preferred
- Proven track record of leading the development and implementation of successful B2B marketing and/or sales enablement strategies with excellent cross-functional leadership skills
- Ability to work effectively with teams in different geographical locations
- Strong writer and storyteller with the ability to create custom pitch decks
- Excellent presentation and training skills
- Strong project management skills
- Analytical skills and experience with Power BI, Tableau, Google Analytics, Adobe Analytics, or similar tools
- Strong leadership and problem-solving skills, with the ability to adapt to changing circumstances and navigate through ambiguity

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and