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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Digital Strategy Sr Lead spearheads best-in-class digital marketing for the Global Tech Partner (GTP) business. They will take a holistic view of digital touchpoints, as well as executing and optimizing campaigns across our lead-driving owned and paid channels. This role drives growth for partners and customers, leveraging Agentforce, AgentExchange, and AppExchange, focused on key performance indicators (KPIs) such as lead generation, conversion rates, and revenue growth. This role strategizes and executes testing and optimization work to enhance campaign results and drive more pipeline. Success in this role includes expanding reach, scaling effectively, taking a data-driven approach, and prioritizing automation, and scalable initiatives.

This role executes in a fast-paced environment, handling multiple projects at once, and meeting tight deadlines. The Digital Strategy Sr Lead works in the GTP Experiences Marketing team; reporting to the Senior Director of Partner Experiences, and working closely with the Digital Marketing Director.

Role and Responsibilities:

• Oversee the end-to-end execution of integrated digital campaigns, including planning, development, launch, optimization, and reporting

• Continuously monitor and optimize the performance & operations of key digital channels (paid search, paid social, SEO, web, display, social, email, etc.) to maximize cost effeciences and achieve KPIs

• Manage projects to maintain and enhance web experiences and digital resources

• Implement and improve upon our current SEO strategy

• In partnership with stakeholders, develop in-depth content strategy based on keyword research and insights

• Own and execute on the optimization roadmap for key digital channels

• Support our data analysts on translating data observations into actionable insights and strategic recommendations

• Lead management infrastructure and processes to enable our digital channel engine to scale

• Support partner-facing paid media strategy and execution

• Using AI to optimize and automate work, including testing and trying new tools

To be successful in this role:

• 7+ Years of relevant experience operating in a similar capacity

Effective Collaboration and Communication:

• Serve as a liaison between PMM, web experience managers, digital channel SMEs, and other stakeholders from project conception to launch

• Proactively reach out and communicate with stakeholders on steps, timelines, and project updates

• Notify stakeholders about initiatives, validate the asks, and obtain approvals and sign-offs promptly

• Collaborate and manage agency and vendor relationships

Detail-oriented:

• Manage content and matrixes

• Ability to self-organize while adhering to our best practices

• Keep all your work and resources for projects in the required format, process, and practice provided

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Relationship Building:

• Ensure we are bringing subject-matter expertise to digital channel strategy

• Continue to build and develop trusted relationships with our stakeholders to strengthen collaboration; support more senior marketers on predefined tasks and projects