Director, Strategic Partnerships

Position Title: Director, Strategic Partnerships
Location: New York

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $147,200.00 to $184,000.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

Act as lead strategic advisor and technical expert on strategic partnerships in entertainment and across the Pernod Ricard brand portfolio in support of Brand Management and Commercial Marketing.  The position will be responsible for securing, negotiating and managing big-impact partnerships in entertainment and sports, consistent with brand/communications strategy, in order to embed brands in key cultural moments and drive brand exposure and fame among target consumers.  Specifically, this position will lead partnership strategy and prioritize asset touchpoints across marketing channels to drive reach and build relevance.  The position will sit in the Strategic Communications group and will work closely with the Strategic Communications team and the Director, Experiential Marketing to collectively integrate all communications, partnerships, and experiential strategies across the Pernod Ricard brand portfolio.  The position will also work as US lead across a global product placement contract for film/TV placement and brand integration opportunities.   

Major Responsibilities / Accountabilities

1. Management of Partnerships

• Manage and optimize existing sport and music sponsorships with lead agency as well as solely focus on continuous improvement and optimization of high and low performing deal assets.
• Optimize existing deals and ensure seamless execution from media to shelf through collaboration with our internal production studio, commercial marketing teams, and brand teams.
• Responsible for creating quarterly recaps and socializing results from partnerships – how are they doing, what assets are being used, compile ROI from field and media results.
• Responsible for all financial aspects of partnerships in respect to budgeting and accounting
• Vet opportunities with relevant stakeholders - build business cases, help sell in for incremental funding.
• Work with SBC team on relevant partnership asks outside general sports and music – which now are typically handled by a PR agency, possible execution

2. Role Within Strategy and Planning

• Lead strategy, planning and negotiation of strategic partnerships and entertainment relationships.
• Oversee partnership and entertainment marketing strategy and planning during IAT process (1. Sponsorships, 2. Entertainment partnerships, 3. Charity relationships, 4. Product Integration).
• Ensure negotiation of mutually beneficial and value-driving partnerships, managing negotiations with partners and working closely with AOR on larger deals.
• Consult with Commercial Marketing team on how they ensure that the business / field impact is considered in partnership strategies and negotiations.
• Lead overarching agency relationship and outputs across the brand portfolio (as assigned).
• Partner with Experiential lead and External Comms to ensure comms and partnerships strategy and negotiations are closely aligned, and activated in a 360̊ fashion to drive consumer pull.
• Ensure all partnerships are legally vetted and meet compliance standards.

3. Strategic Partnerships

• Responsible for leading the strategy for the on-going thought leadership, negotiation and management of all strategic partnerships and entertainment marketing across US properties.  Source and navigate strategic and innovative new partnership opportunities in the sports and entertainment world -- suggesting and creating new partnership streams and opportunities to connect our brands within culture.