Principal Product Marketing Business Partner

About the Role
Impact you will make
As the Principal Product Marketing Business Partner, you will lead the strategic positioning, messaging, and go-to-market execution for a portfolio of healthcare revenue cycle management (RCM) solutions. This multi-faceted, cross-functional role is pivotal in driving growth through differentiated storytelling, deep market insights, and innovative marketing programs. The ideal candidate is customer-obsessed, results-driven, and passionate about healthcare RCM. The position reports to the Vice President of Portfolio Marketing.

What you will do
• Act as a primary advisor on product marketing / go-to-market initiatives, adding deep levels of industry market knowledge and specialization.
• Lead product marketing strategy across assigned solutions, including positioning, messaging, and competitive differentiation.
• Develop and execute go-to-market (GTM) plans for new product launches, enhancements, and initiatives.
• Conduct market, win/loss and competitive research to gain a deep understanding of our buyers, how they buy and their buying criteria; be the expert on our competition and how to compete against them.
• Develop a keen understanding of buyer personas, buyer needs, industry influencers and decision makers.
• Collaborate with Product, Sales, and Customer Success teams to ensure alignment on value propositions and customer engagement strategies.
• Create internal and external sales enablement materials that support the selling process, including pitch decks, buyer personas, battle cards, case studies, and ROI calculators.
• Collaborate with corporate marketing to build and create effective lead generation, advertising and PR initiatives that support product marketing plans.
• Monitor performance metrics and adjust strategies based on data-driven insights.

What you will bring
• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in a product marketing manager role, with at least 3 years in healthcare or revenue cycle technology
• Proven success in launching and scaling B2B SaaS or health tech products
• Strong storytelling, communication, and leadership skills
• Proven ability to conduct market, competitor and customer research to deliver business insight
• Critical thinker with strong writing, communication, presentation development and delivery skills
• Excellent discovery, listening, collaboration and influencing skills
• Excellent quantitative and analytical thinking to measure and optimize program
• High level of attention to detail and quality assurance
• Ability to travel up to 20% of the time

What we would like to see
• MBA


About FinThrive
FinThrive is advancing the healthcare economy.
For the most recent information on FinThrive’s vision for healthcare revenue management visit finthrive.com/why-finthrive.

Award-winning Culture of Customer-centricity and Reliability
At FinThrive we’re proud of our agile and committed culture, which makes FinThrive an exceptional place to work. Explore our latest workplace recognitions at https://finthrive.com/careers#culture.


Our Perks and Benefits
FinThrive is committed to continually enhancing the colleague experience by actively seeking new perks and benefits. For the most up-to-date offerings visit finthrive.com/careers-benefits.

FinThrive’s Core Values and Expectations

• Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive’s core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunities
• Support FinThrive’s Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA and other laws applicable to FinThrive’s business practices; this includes becoming familiar with FinThrive’s Code of Ethics, attending training as required, notifying management or FinThrive’s Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations


Physical Demands

The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Statement of EEO
FinThrive values diversity and belonging and is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, relig