Marketing Manager - One World Observatory

POSITION: Marketing Manager DEPARTMENT: Marketing REPORTS TO: Director, Marketing FLSA STATUS: Exempt

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment?
Join us to make legends happen!

THE ROLE

The Marketing Manager manages the marketing and partnerships verticals at One World Observatory. The successful candidate will drive the day-to-day marketing objectives to support ticket sales to the observatory and will be responsible for managing paid partnerships as well as new business development.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Marketing: drives business success for ticket sales and the observatory’s secondary businesses
• Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
• Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channels
• Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
• Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
• Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
• Supervises assigned activities across agencies, direct reports, and other partners
• Evaluates effectiveness of campaigns and makes recommendations for future
• Delivers management reports on all marketing activity
• Recommend resource allocations and manages budgets
• Partnerships: drives paid partnership revenue through sponsorship deals and branded activations
• Oversees and executes sponsorship fulfillment and activation for existing partners, while identifying ways to maximize and diversify longstanding relationships
• Manage new business development including:
• Making cold calls and pitching prospects
• Designing and developing customized proposals and presentations for prospective partners
• Negotiating deals and overseeing the legal process
• Executing to Legends’ standards of excellence for fulfillment and activation
• Collaborates with Legends Global Partnerships to create and implement new ideas and opportunities that will drive incremental revenue
• Evaluates effectiveness of campaigns and makes recommendations for future
• Develop and maintain proper sponsorship reporting procedures and databases
• Track and manage expenses for all sponsor programs

SUPERVISORY RESPONSIBILITIES

• Directly supervise employees and interns in the Marketing Department
• Carries out supervisory responsibilities in accordance with policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE     

• Bachelor’s degree from an accredited college or university preferred
• Minimum of three years marketing experience
• Minimum of three years sponsorship/partnership sales and activation experience
• Proficiency with data processing and Microsoft Office Suite applications with advance proficiency in Excel and