Senior Manager of Business Development

We’re Cubby Beds 👋

A fast-growing and high-impact startup that makes smart beds for people with cognitive conditions like Epilepsy, Cerebral Palsy, Dementia and Autism. Our mission is to improve the lives of special needs kids and their families through our innovative products and go to market strategies. Since launch, we have changed the lives of thousands of families, been insurance covered in all 50 states, achieved profitability, and are building a growing team in our Denver HQ.

The next stage of the business is all about scaling our team, product, systems, and customer journey to help thousands more families get the safe sleep they deserve.

This is where you come in

When you join Cubby, you’re joining a team of entrepreneurs and creators who are on a mission to change the lives of thousands of special needs families. We are growing at lightning speed and are seeking a commercially-driven business development manager to lead our team that supports our Durable Medical Equipment (DME) distributor partners.

The majority of beds sold are sold through and in partnership with our DMEs, primarily in the Critical Rehab Technology specialty today. You will be responsible for executing new business development, direct sales, and management of national accounts representing Cubby Beds. We are looking for a high-impact, entrepreneurial individual to develop a repeatable playbook for marketing and selling to DMEs and to expand our network of DME partners. Cubby Beds has a strong product/market fit with direct-to-consumer marketing and this role offers the unique opportunity to drive significant value.

This role reports to the CFO, and has 2 direct reports with the potential to grow and expand the team beyond that. You will work cross-functionally with marketing, customer support, partner support, sales, accounting and legal to provide world-class support for our DME partners.

As a culture add, you approach personal and professional relationships from a place of care, curiosity, and clear communication.

Here’s what you’ll be doing

• Lead National DME & Provider Sales Strategy: Develop and execute a comprehensive business plan to expand relationships with DME distributors, providers (PCPs and OT/PTs) including prospecting, selling, and managing key accounts.

• Team Leadership: Manage and mentor a growing team (starting with 2 with short term potential to expand to 4-6), motivating them to achieve performance targets.

• Sales Execution: Complete in-services and follow-up actions to ensure the success of new accounts and help them grow.

• Market Research and Competitive Analysis: Identify industry trends, customer needs, competitor strategies, and regulatory issues (e.g., reimbursement requirements).

• Sales Forecasting and CRM Management: Create and manage sales opportunities in Salesforce, set performance goals, and assist with sales forecasting.

• Stakeholder Collaboration: Work cross-functionally with internal teams to optimize the business development strategy and provide feedback from the field.

Here’s what we’re looking for

• You will have at least

  • Proven track record of business development and sales success in the DME space (5+ years).

  • Demonstrated leadership experience (ideally with 2+ years in a people management role).

  • Strong entrepreneurial mindset and ability to develop and implement a repeatable sales playbook.

  • Excellent communication, negotiation, and presentation skills.

  • Experience in strategic account management and familiarity with DME reimbursement regulations.

  • Proficiency with CRM systems (e.g., Salesforce) and strong MS Office skills.

  • Bachelor’s degree strongly preferred

  • Strong people management skills with a demonstrated ability to hire, develop, and lead a successful team

  • Ability to work independently while collaborating in a data-driven, customer-focused team environment

  • Comfortable with national travel to meet with key DME providers anywhere within the United States

• We hope you also have

  • Bachelo