VP, Lifestyle Markets Analytics

Job Description:

Role Summary/Purpose:

This VP, Lifestyle Markets Analytics is responsible for developing analytics agenda aligned to long-term vision and financial goals of the Platform. This individual will be providing end-to-end analytics for Luxury, Music, Specialty Merchants & Outdoors Industry. This individual will be responsible for end-to-end analytics leadership that includes strategic initiatives design, develop roadmaps, build frameworks to achieve milestones and influence implementation to show impact.

This role provides a unique opportunity to delve into secured installment loans and small/medium business dynamics, which demands a strong partnership with enterprise/cross-platform teams and senior leaders in the Company. Additional responsibilities include building strong relationships with cross-functional stakeholders/clients, providing strong project management, providing analytics consulting and influencing with data driven storytelling. The role also requires coaching junior members on the team and managing day-to-day hands-on analytics delivery.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop analytics optimization agenda and lead analytics delivery, supporting Lifestyle markets with focus on for Luxury, Music, Specialty Merchants & Outdoors industry. This includes development of analytics strategies aligned to platform goals, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects.  

• Partner with enterprise level and cross platform teams to develop/adapt and execute scalable analytical frameworks including foundational, strategic and advanced analytical solutions.

• Own & lead analytics for Secured Installment Loan product, including insights into customer behavior, profitability and product feature optimization analytics.

• Stay up to date on advances in data, analytics tools and capabilities in the small & medium businesses and be an advocate of activating these state-of-the-art tools.

• Show leadership to research and explore varied sources of data, structured/unstructured and develop scalable frameworks as needed to increase the data/information maturity of Lifestyle Markets.

• Partner with sales and growth teams to establish learning agendas. Integrating varied sources of data/information, using advanced analytical methods (Primary research, text mining, machine learning etc.) to develop merchant engagement strategies, omni-channel marketing strategies and frameworks to optimize impacts.

• Collaborate with cross functional teams including finance, credit and collections to provide data, insights and tools to optimize profitability of the program.

• Develop and package Synchrony’s unique analytics practices into analytics consulting playbook with use cases driving meaningful impact to Lifestyle markets.

• using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that drive incremental program economics.

• Be a leader in influencing business actions with data driven story telling. Advocate data driven decision making that optimizes program profitability and client revenue growth.

• Collaborate with analytics COE’s to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation.

• Develop expertise on cross functional KPI’s and their drivers, conduct portfolio diagnostics. Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies.

• Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members.

• Groom junior analysts on the team. Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects.

• Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools.

• Act as a trusted advisor to solve complex business probl