Digital Marketing Enterprise Architect (all genders)

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

Job Description

Join our dynamic and innovative organization as an Digtal Marketing Enterprise Architect, where you will play a pivotal role in shaping our future by optimizing our business operations. We are searching for a talented and visionary individual who possesses exceptional analytical skills, strategic thinking, and a passion for driving digital transformation. If you thrive in a collaborative environment and are excited about the opportunity to lead architectural initiatives, this is the perfect job for you!

At zooplus, we are a leading e-Commerce company in the pet category dedicated to providing cutting-edge solutions and services to our European clientele. With a commitment to innovation and a forward-thinking mindset, we strive to be at the forefront of digital transformation within our industry. As an Enterprise Architect, you will have the opportunity to work with a diverse team of experts and contribute to our ongoing success.

The Digital Marketing Architect is accountable for proactively and holistically leading solution architecture activities that create and guide the direction and development of the strategic roadmap. This strategic roadmap should drive and support the Marketing targeted outcomes across business partners, stakeholders, and IT. This role has a deep focus on Digital Marketing systems, roadmaps, and IT strategies. In this role, the Digital Marketing Architect will lead in documenting current state systems landscapes, developing future state strategies and approaches in collaboration with other IT professionals and business subject matter experts. This role is strategic and will focus on strong collaboration and engagement across the enterprise. You will be working on designing, implementing, and supporting technical solutions for Marketing. You will lead the architecture, design, and implementation of technologies related to the marketing space, including web technologies, to define the long-term vision, strategy, and goals for the company. This role's focus will provide technology strategy and stay ahead of the innovation curve across a range of marketing technologies, including Marketing Automation, Content Marketing, Data Analytics, and Optimization, Mobile and Web Technologies, Social Media Platforms, Programmatic Media, and others. The ideal candidate for the role is a strategic solution architect who can play a critical role in defining and enabling business, make a real difference to business success and influence the way the company operates by identifying and defining innovative, scalable, and secure technology stack Responsibilities

• Create and own future state solution architecture of the marketing technologies aligned with industry evolution and customer landscape.

• Ensure that individual technical solutions align with the overall architectural vision.

• Effectively communicating complex technical solutions through excellent written and verbal skills to business stakeholders.

• You will develop technology roadmaps that consider both tactical and strategic direction, as well as a factor in cost, user experience, and security • You will provide technical due diligence of software products and platforms.

• Help and guide teams during installs of the software solutions that support the strategic roadmap.

• Lead the design, standards, governance, and implementation consultation for various Digital Marketing, eCommerce, and Customer Experience (CX) strategy and technology platforms.

• Lead and facilitate the research, evaluation, and selection of software technology and product standards, as well as the design of standard configurations. Technologies may include marketing automation, eCommerce, Customer Relationship Management (CRM), chatbots, digital analytics, tag management, Search Engine Optimization (SEO), customer journey mapping, etc.

• Partner closely with the IT Marketing, Sales, and analysts, project managers, leadership, and business partners to collaboratively define high-level migration plans to address the gaps between the current and future state, typically in sync with the IT budgeting or other budget planning processes

• Understand, advocate, and augment the business and IT strategies - and, more specifically, technology architecture development and delivery.

• Be prepared to "sell" the solution architecture (overall, not just for enterprise technology architecture), outcomes, and lasting results, and lead the communication/marketing activities needed to ensure enterprise success and adoption • Participate and provide th