Director, Integrated Search Strategy

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As the Director of Integrated Search Strategy, you will be responsible for increasing Visa’s search traffic through complementary organic and paid strategies. You will identify synergies across Search channels to uncover gaps and opportunities to maximize reach and optimize spend. You will run paid advertising campaigns to increase qualified traffic and conversions to Visa.com.

As a key member of the global Visa.com Operations, the selected candidate will partner closely with global Visa.com content owners, regional Visa.com leads and other key corporate functions to establish organic and paid search strategies and then strategically oversee execution based on the aligned strategy. This individual will partner closely with agencies, managed services teams and internal Technology partners to closely lead and coordinate efforts worldwide.

This position will report into the Senior Director of Visa.com Operations.

Responsibilities

• Keyword Research: Conduct comprehensive keyword research to identify high-impact keywords and phrases aligned to searcher intent & Visa priorities.
• Paid Search Advertising: Create, manage, and optimize paid advertising campaigns, such as Google Ads and targeted display ads to maximize ROI. Drive paid visibility where we cannot compete organically. Manage and allocate budgets for paid advertising campaigns effectively.
• SEO Optimization: Collaborate with the content creators to develop SEO-friendly content. Optimize website content to improve search engine rankings and user experience. Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed optimization.
• Link Building: Build and manage a high-quality backline profile through outreach, partnerships, and content promotion.
• Analytics & Reporting: Lead market insights & create integrated dashboards to deliver a comprehensive view of SEO and SEM performance.
• Algorithm Updates: Stay up to date with search engine algorithm updates and industry best practices to ensure compliance and adapt our strategies accordingly.
• Collaboration and Leadership: Partner closely with agencies, cross-functional partners and Marketing team members worldwide to deliver an aligned strategy and oversee/support execution worldwide.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Proven expertise in using SEO /SEM tools and platforms such as Google Analytics, Google Search Console, SEMrush, Brightedge, or similar.
• Strong understanding of on-page and off-page SEO best practices.
• Excellent analytical and critical thinking skills and effective communication and collaboration abilities.
• Demonstrated ability to leverage data and analytics to inform Search strategies & ongoing optimization.
• Deep understanding of digital platforms, technologies, and emerging trends in the global search landscape.
• In-depth understanding of Card / Payments Marketing fundamentals.
• Strong digital acumen, outcomes-driven, and ability to use data to prove what is –or isn’t—working.
• Global sensibilities and empathetic outlook to work well with other markets and cultures around the world.
• A strong public speaker, comfortable and poised in front of large groups with the ability to clearly co