Growth Marketing Lead, Strategy and Analytics

Join a leading fintech company that’s democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

As we continue to build...

We’re seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role

As the Growth Marketing Lead, Strategy and Analytics for Robinhood you’ll architect and construct our acquisition campaigns across all channels, identifying and implementing strategies to traffic, optimize and measure how we market products to new and existing users. You will work closely with and help drive the roadmap for teams across marketing, data science, growth tech and performance marketing.

At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

It is preferred that this role is located in one of the office locations listed on this job description which will align with our in-office working environment. This position is only eligible for remote work in limited geographies within the US where we do not have physical office locations. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

• Data Analysis & Insights: Dive deep into marketing metrics to derive insights that inform strategy. Ensure the team is focused on the most critical KPIs.
• Campaign Optimization: Regularly audit and analyze active campaigns, making recommendations for improvements based on data.
• Technical Implementations: Oversee tracking setup, ensuring accurate data collection across all channels.
• Research & Testing: Identify new tools, technologies, and strategies to test. Ensure tests are statistically valid and insights are actionable.
• Reporting: Develop regular reporting systems and dashboards that provide clear views of performance against goals.
• Knowledge Sharing: Conduct regular knowledge sharing sessions, training other team members on best practices in analysis and optimization.

What you bring

• BA/BS preferred
• Minimum 8 years of relevant lifecycle marketing experience, preferably leading large lifecycle programs, across strategy and execution
• Strong knowledge of marketing automation/CRM systems
• Expert in customer segmentation strategies
• Analytical mindset and experience with related tools/concepts: Excel, A/B testing, relational databases
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Love and passion for your craft

What we offer

• Market competitive and pay equity-focused compensation structure
• 100% paid health insurance for employees with 90% coverage for dependents
• Annual lifestyle wallet for personal wellness, learning and development, and more!
• Lifetime maximum benefit for family forming and fertility benefits
• Dedicated mental health support for employees and eligible dependents
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!
• Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $191000 - $225000
US Zone 2: $168000 - $198000
US Zone 3: $150000 - $176000

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. You can view comp zones for our US office locations in the table below. For other locations not listed, compensation can be discussed with your r