Fan Insights College Associate

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

Live Nation Entertainment’s Media & Sponsorship Division is seeking a highly resourceful team player to bring their passion for live music and interest in research methodologies and data.

Within Media & Sponsorship, the Fan & Partner Insights team is tasked with empowering the overall organization—specifically the sales team and our clients—with thought-provoking insights that can help inspire creative partnerships and drive competitive advantage. As “the voice of the fan,” our goal is to uncover powerful insights about our audience to help both Live Nation and our brand partners develop meaningful cultural connections with their consumers. In an age where it’s harder than ever to reach Millennials/Gen Z using traditional methods, our knowledge of our audience differentiates us in the landscape of media & entertainment.

Live Nation Media & Sponsorship designs, sells, and manages the company’s national corporate sponsorship programs with the world’s most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production.

• To learn more about our division, check out: https://livenationforbrands.com/.

• To learn more about the Fan & Partner Insights team, check out recent work here: https://itsbetterlive.livenationforbrands.com/category/fan-insights/

Program Dates: May 28 – August 8, 2025

WHAT THIS ROLE WILL DO

• Support entire lifecycle of market research projects; includes collaborating on questionnaires, programming and launching surveys, monitoring fieldwork, identifying key audiences, and generating crosstabs

• Help to manage and launch custom quantitative surveys in Sound Board, our proprietary panel of 10,000 live music fans for quantitative surveys and community of 500 more for qualitative insights

• Distill and organize information from vast data sets for partner deliverables

• Organize fan research projects and deliverables to help democratize insights across organization

• Provide support to manager creating story-driven presentations for partners

• Partner with Fan Insights team to elevate communication and organization of deliverables and data

• Partner as needed with Measurement team to synthesize and report on Post-Festival survey data and Brand Reports

WHAT THIS PERSON WILL BRING

• Must be a current student enrolled in a Bachelor's/Master's program at an accredited college or university or a recent graduate 

• Eagerness to learn qualitative and quantitative research methodologies

• Must be proficient in data analysis with strong skills in Excel (e.g., advanced formulas, pivot tables, VLOOKUP). Experience with Tableau, SPSS or other data manipulation & visualization tools are a plus.

• Must be comfortable working in PowerPoint; familiarity with Keynote and/or other design tools are a plus

• Familiarity with social listening tools and syndicated data sources such as YouGov

• A creative problem solver who embraces new challenges

• Strong organizational, attention to detail, and communication skills