Senior B2B Marketing Associate – (Content)

Company Description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

(Join us and reach yours!) 

Job Description

Our Senior B2B Marketing Associate – (Content) will be responsible for growing marketing solutions content. This role will liaise closely with the commercial teams developing topical themes that can be pitched to potential clients or creating solutions that meet customer needs while being aligned to our editorial focus and quality standards.

Areas of Responsibility & Accountability Strategy/Clients

Content - Responsible for commercially-driven content projects from pre-contract through to final delivery of the content

• Collaborates cross-functionally to support delivery of an effective and efficient content plan to meet business objectives
• Maintains editorial governance to ensure content is consistent with the brand voice, style and tone of Informa Tech
• Partners internally to ensure that marketing solutions content aligns with core product focus and target audience
• Develops client content briefs and writes audience-appropriate content.
• Creates and edits content that is engaging for the target audience and enticing and informative to non-target readers
• Uses different media channels, where appropriate, as well as social media opportunities,
• Assists the marketing solutions team in client pitches or partners with clients to develop their messages so that they are appropriate for our publications (aibusiness.com iotworldtoday.com)
• Identifies and proposes potential marketing solutions offerings – both subject and potential sponsors
• Supports marketing teams to generate copy that drives engagement & lead gen best practice and measuring performance

Qualifications

• Knowledge of technology industries, consulting and intelligence with a network of potential key sponsors
• Writing/Journalism skills and knowledge to include understanding complex scientific, regulatory and/or commercial issues, writing about them clearly and convincingly, exercising editorial judgment
• Set plans and manage delivery across range of content in accordance with editorial calendar and timely technology news
• Strong research and analytical capabilities to interpret a variety of data; mining and analyzing data
• Collaborate effectively with the business and central corporate capabilities
• Plan, develop and execute editorial / content strategy
• Knowledge of multimedia editorial practices (video and audio)
• Knowledge of best practice content editorial processes
• Contributing stories to multiple platforms including social media, content management systems, etc.
• Developing content in multiple formats (short/long form, video, audio and graphical)

The pay range for this position is $53,000 - $62,500, depending on experience

Additional Information

Why work at Informa  

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be