Digital Content Marketing Manager
Stearns Bank N.A.About the role
At Stearns Bank, we’re helping people, entrepreneurs, small businesses, and local communities nationwide reach their full financial potential. Sound like something you want to be a part of? If so, we’re currently looking for a Digital Content Marketing Manager. This is a Connected Mobile Work Environment.
Come see how we’re doing business unusual and charting our own path to reimagine a more inclusive financial services and banking ecosystem for all.
BENEFITS
Stearns Bank understands and respects that everyone is managing unique career, family, and wellness needs. That’s why we offer industry-leading benefits to employees to help them live healthy lives and bring their full selves to work every day. Benefits may vary for part-time positions. Some of those benefits include:
Employee Stock Ownership Plan & 401k Plan
Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
12-week Paid Parental Leave and Medical Leave: With a cap of 20 weeks for eligible team members who qualify for both Medical and Parental Leave related to the birth of a child.
$5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
10 Days Sick Time
11 Paid Holidays
4 Days Volunteer Time
2 Days Self Allowance Time
Tuition Assistance
For this position, we anticipate a salary range between $110,000 - $120,000. Final employment offers will be dependent upon the selected candidate’s relevant qualifications and experience.
JOB SUMMARY
Stearns Bank is seeking an experienced Digital Content Marketing Manager to lead our HubSpot-powered digital marketing strategy. This role is the cornerstone of our B2B digital engine responsible for building, executing, and optimizing high-performing campaigns, content, and web experiences that generate qualified leads and support business growth. The ideal candidate is proactive, anticipates project needs before they arise, and brings deep HubSpot expertise alongside a hands-on approach to content, SEO, and marketing automation.
RESPONSIBILITIES
- Own and manage the HubSpot platform end-to-end across Content Hub, Marketing Hub, and CRM
- Build and maintain complex workflows, automated nurture sequences, and multi-touch campaigns
- Create and deploy smart content experiences that personalize messaging based on lifecycle stage, industry, and persona
- Build, manage, and optimize landing pages with compelling CTAs and A/B testing
- Manage and update the Stearns Bank website using HubSpot Content Hub, ensuring accuracy and brand consistency
- Develop and execute a comprehensive B2B content strategy aligned to buyer journeys and business objectives
- Analyze customer behavior, campaign performance, and website analytics to identify opportunities for continuous improvement
- Develop testing roadmaps using A/B and multivariate testing to improve engagement and conversation rates, piloting new digital marketing strategies, customer experiences, and technologies
- Write, edit, and manage high-quality digital content including blog posts, case studies, whitepapers, emails, website copy, and social content
- Collaborate with subject matter experts, sales, and product teams to translate complex financial topics into clear, compelling content
- Own the organic search strategy, conduct keyword research, optimize on-page content, and manage technical SEO best practices
- Monitor and report on SEO performance using tools such as Google Search Console, SEMrush, or Moz
- Plan and execute integrated B2B marketing campaigns from concept through measurement, including email, paid media support, and content syndication
- Build and manage campaign assets within HubSpot: emails, lists, enrollment criteria, workflows, and reporting dashboards
- Track campaign KPIs, deliver regular performance reports, and optimize based on results
- Monitor platform health, manage integrations, and ensure data integrity across the HubSpot ecosyste
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