Sales Director, North America & Europe

The Sales Director for North America & Europe leads all commercial activities across both regions, ensuring strong revenue growth, customer satisfaction, and strategic market expansion. This leader oversees a direct B2B sales team, inside sales team as well as a channel management (reseller and distributor) team, aligns regional execution with global strategy, and strengthens Medix Biochemica’s position as a premier supplier of mission critical components to the IVD and Life Sciences industries.  

Key Responsibilities

Commercial Strategy & Execution

• Develop and implement North America and Europe sales strategies aligned with global commercial objectives.

• Identify growth opportunities across the IVD, diagnostics, and life science markets.

• Drive solution selling approaches to position Medix Biochemica’s full portfolio effectively.

• Revenue growth and target achievement. You own and deliver quarterly annual sales targets for the respective regions.

Team Leadership & Performance Management

• Lead, mentor, and develop sales teams across North America and Europe with good energy and in line with Medix Biochemica values.

• Establish clear OKRs, KPIs, forecasting models, and performance metrics. Providing regional insights accordingly.

• Foster a collaborative, cross regional commercial culture.

• Ensure the team is trained on product updates, value propositions and sales tools together with our must win battles and winning together.

• Work closely together with Corporate Accounts team and China & ROW sales teams.

Customer & Partner Engagement

• Build and maintain strong relationships with key accounts, strategic partners, as well as emerging and transactional customers (supported by digital tools e.g. ecommerce).

• Oversee channel management team and evaluate channel performance.

• Support customers with technical and commercial expertise across immunoassay, quality control, molecular, and biospecimen product lines.

Market Expansion & Competitive Intelligence

• Monitor market trends, competitor activity, and regulatory developments in both regions. You can adjust plans quickly based on regulatory, economic or competitive shifts.

• Provide insights to product management and R&D to guide portfolio development.

• Represent Medix Biochemica at industry conferences, trade shows, and customer events.

Operational & Financial Management

• Lead regional budgeting, forecasting, and sales planning.

• Ensure accurate pipeline management and CRM utilization.

• Collaborate with supply chain and operations to meet customer delivery expectations.

Qualifications & Experience

Required

• A solid track record of sustained sales growth, managing and leading international sales team including B2B sales teams, inside sales teams and channel management teams together with achieving revenue targets.

• 10+ years sales leadership experience in IVD, diagnostics, biotechnology, or life sciences commercial roles.

• Biochemistry & Immunoassay expertise.

• BSc and/or MSc in a Science related discipline.

• Strong background in solution selling, strategic planning, and operational forecasting.

• Ability to work effectively in a global matrix organization.

Desirable

• A strong global IVD network and connections with Tier 1-3 IVDs and laboratory networks is highly desirable.

• MBA highly desirable.

• Advanced Excel and finance skills to support forecasting & pricing.

• Familiarity with antibodies, antigens, molecular diagnostics, or biospecimen products.

Person Specification

• Strategic thinking and long-term planning.

• Strong communication and negotiation skills.

• A natural leader and strong manager with collaborative and approachable manner.