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Associate Director, Brands

Wasserman
United Statesfull_timeVerifiedPosted 28 Aug 2023

About the role

Wasserman powers the business of sports, music, entertainment and culture. We serve clients with exceptional insight, influence and creativity, while making a positive impact on our industry and each other.

Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide. We operate globally across more than 45 cities, 23 countries and six continents. For more information, please visit www.teamwass.com.

Wasserman is looking for a motivated individual to join the Brands Retainer Client team. This position is responsible for overseeing and leading partnerships, colleagues, and processes to ensure client satisfaction. This position is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality.

Responsibilities:

  • Oversees and directs team members in client service, partnership management, general relationship development, project coordination and internal agency resource coordination.
  • Leads teams responsible for developing 360-partnership marketing plans that start with evaluating and vetting traditional and non-traditional partnership constructs and continues with establishing and implementing a strategic direction including brief development thru to a program structure that could include but isn’t limited to content, digital, social, experiential, influencer and more.
  • Partners with the agency’s internal research and insights team to establish program success metrics on the front end while leading the process to determine program effectiveness on the back end.
  • Oversees and facilitates, in partnership with the vertical lead, deal structures and negotiation strategy of accounts; works with client, agency and internal team to craft the best business structures for clients entering or renewing agreements in the gender equality, lifestyle, sports or entertainment arena.
  • Facilitates negotiations between the partner and client where/when required; and once a sponsorship is established, manages the relationship to ensure the client is fully leveraging all benefits and assets.
  • Demonstrates a track record of developing and cultivating relationships with clients, properties, talent partners and media partners as well as agency teams and third-party vendors.
  • Maintains oversight of and delegates all client-related and partnership budgets for assigned client accounts while assisting the team with tracking, billing and reporting.
  • Serves as a primary point of contact for clients and partners setting the tone for regular formal and informal check ins, status meetings, troubleshooting and advancing the business.
  • Intercedes when issues arise between partners and programs; works diligently to create solutions for clients.
  • Actively supervises staff, provides feedback, and ensures employee professional development through establishment of an ongoing cadence of check ins and the co-authoring of annual goals and yearly reviews in partnership with the account’s VP.
  • Has a passion for and understands the landscape, key players, latest initiatives, trends as well as industry contexts for client investment within the DE&I / Gender Equality sector. Builds cutting edge strategic plans for clients to meet/exceed objectives with the support of insights and data from team members.
  • Maintains a good working relationship with key stakeholders to ensure all parties receive appropriate attention, support, and ensures Wasserman is in lock-step with the client’s plans as it relates to the growth and changes.
  • Builds relationships with clients to encourage new and repeat business opportunities and is willing to “walk the halls” and spend the time with the client to solidify the agency’s position inside the client organization.
  • Uses forward-thinking initiative to identify the next best strategic opportunities and continue to deliver top results to the client.
  • Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
  • Leads, and supports via experience, teams thru condensed timelines, multiple deliverables in parallel, various stakeholders while setting a process that ensures deliverable completion and maintains the highest quality possible.
  • Partner with Senior Manager, Director and the rest of the team to oversee, initiate and delegate regular two-way communication between our day-to-day clients, client business units, client brand teams, internal Wasserman teams and all external partners and vendors to provide str

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Company

Wasserman

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