Head of Growth Marketing - Small Business

Whether they’re building great payment software or collaborating with a client, every CardFlight employee is committed to empowering small businesses to accept electronic payments with ease. Our team works primarily remote in over 25 US states and is passionate about delivering easy to use software to help small businesses accept payments from their customers. Joining our team means that you will be part of a fast-moving company, work collaboratively with others, and have a direct impact on making payments simpler for small businesses. 

We’re currently looking for a results-oriented Head of Growth Marketing to join our team and grow the number of small businesses using our SwipeSimple product line.  As the Head of Growth Marketing, you will play a strategic and hands-on role in shaping and scaling CardFlight’s marketing efforts. Reporting directly to the Founder and CEO, you will lead all aspects of marketing—from demand generation and brand building to channel and partner marketing. You’ll work closely with sales and product teams to define our go-to-market strategy, deliver net new leads, ensure that our sales teams close more new customers and grow their existing accounts, and elevate CardFlight’s presence within the payments industry.

The ideal candidate will have a proven track record and playbook in growth marketing to small businesses that they are ready to adapt and apply at CardFlight.  The Head of Growth Marketing will bring their experience delivering net new MQLs, at scale, that produce revenue and lifetime value, at attractive unit economics - and wants to independently own and deliver the same types of outcomes at CardFlight.  This is a full-time exempt position. The position is location-neutral remote, with opportunities to get together as a company and team throughout the year.

What You’ll be Responsible for:

Lead Marketing Team:

• Own the strategy and delivery of corporate, channel partner and product marketing deliverables
• Lead generation: develop, implement, strengthen and optimize demand-generation campaigns, ensuring a consistent flow of high-quality leads to the sales team. Deliver qualified leads of small business purchasers matching our ideal customer profile, at attractive unit economics
• Content, Messaging & Sales Enablement : oversee content development efforts, including enhancing existing materials and developing new assets, such as whitepapers, case studies, blog posts, and social media campaigns. Ensure all messaging aligns with CardFlight’s brand voice and effectively speaks to our customers
• Own developing go-to-market strategy for new Value Added Services
• Analytics & Optimization: use data to measure the effectiveness of campaigns, identifying areas for improvement and scaling what works.
• Relationship Building and Collaboration: Work closely with sales, product and operations teams to grow new customers and revenue from existing customers and channel partners
• Facilitate career growth for the current marketing team, including performance reviews, goal-setting, and regular 1:1’s
• Coach and mentor team to drive to sustainably high performance to meet customer needs 
• Oversee selection and management of service and software providers supporting marketing objectives

Deliver MQLs:

• Own demand generation strategy including the mix of marketing channels utilized and management of internal and external resources
• Identify new campaigns and channels, continuously testing new tactics and strategies
• Develop and lead customer acquisition strategies across key digital channels including SEO, paid search, social media, display, affiliate marketing, and more
• Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve acquisition efficiency
• Manage budget and spend to ensure ROI-positive deployment of marketing resources
• Manage to KPIs and attractive unit economics

What You’ll Bring to the Table

• 8+ years of B2B marketing experience, including significant experience marketing to small business customers, ideally on behalf of a SaaS provider or similar.
• 3+ years of marketing management experience, including responsibility for selecting and managing internal and external team members, service providers, agencies and software platforms
• Experience at the “zero to one” stage of launching into new segments and channels, establishing traction, then scaling them.  Your speed and agility mean that you’ve overseen more unsuccessful tests and experiments than your peers, but you’ve also overseen more successful tests and experiments than your peers and plan to bring that hunger and aggressiveness to CardFlight.
• Proven track record of driving measurable