B2B Marketing Lead (Hybrid)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

 

POSITION SUMMARY:

 

The B2B Marketing Lead will drive strategies and marketing initiatives to enhance customer loyalty, engagement, and coffee consumption among professional audiences and their guests/end consumers. This role is pivotal in optimizing the customer journey across all touchpoints and channels, ultimately boosting ongoing coffee sales and expanding existing accounts. By leveraging insights from various B2B industries and verticals, you will develop strategic programming and tools that empower our sales team to retain and grow our partner base in alignment with Nespresso Professional's commercial strategy. Join us to make a significant impact on our brand's growth and customer relationships!

Enjoy the best of both worlds with this hybrid opportunity! Spend two days a week at our vibrant Nespresso USA office in Manhattan's Herald Square, collaborating with a passionate team, while working remotely from home the rest of the time. This flexible arrangement allows you to thrive both personally and professionally!

 

RESPONSIBILITIES:

 

B2B Marketing Initiatives to Drive Engagement & Retention

• Create a cohesive, measurable, and impactful marketing plan to deepen engagement and increase loyalty among existing B2B customers
• Collate knowledge and insights about known-customers, understanding what data is available and driving how we can learn more about how to best serve our customers across touchpoints
• Serve as primary point of contact for Sales organization to support existing customers, ensuring retention and deepening of engagement with the brand is always a priority in the Sales process while also supporting specific efforts to increase coffee sales
• Develop and implement strategies tailored to different verticals/sectors (Offices, HORECA, etc.), ensuring targeted and effective engagement plans are in place and measured regularly for improvement 

Channel Activation

• Partner closely with subject-matter-experts (SMEs) in CRM, Customer Experience, Paid Media and other touchpoints and channels to map a B2B Customer Audience strategy, ensure a cohesive brand story is delivered, and ultimately drive results in sales across all channels
• Ensure consistent messaging of the Nespresso Professional value proposition is delivered in every touchpoint for existing customers, including point of consumption and surrounding materials that support brand engagement

Coffee Launches & Activation

• Contribute to the work led by the Product Marketing team, especially the B2B Product Marketing Manager, to understand B2B customer needs, leveraging insights to drive a strong product pipeline that supports retention of existing customers.
• Partner cross-functionally to create effective 360-degree launch plans for all new products aimed at driving retention and engagement with existing customers -- specifically new B2B coffees and accessories
• Measurement & Performance Management
• Ensures effective oversight of agency and vendor relationships to drive efficiency and effectiveness of non-working investments, measured by brand & sales performance
• Continuous improvement mindset, focused on establishing processes that link brand, product, sales and channel activation in a way that drives results
• Participate with HQ B2B Marketing & global B2B marketing community to allow for best practice sharing

 

REQUIREMENTS:

 

• Bachelor's Degree
• 5 years’ experience in sales and/or