Senior Marketing Manager, HCP Promo - Imdelltra - US Remote

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

Let’s do this. Let’s change the world for those living with Small Cell Lung Cancer (SCLC)!

In this vital role, the Imdelltra Senior Manager, will have the opportunity to deliver immediate impact through effective HCP marketing strategy and tactical execution in one of the most competitive therapy areas Amgen operates in and on a very exciting launch brand.

This role will lead the execution of the HCP promotional strategy and will require significant cross-functional collaboration and agency management. In addition to excellent teamwork, executive presence and communication skills the ideal candidate will demonstrate a passion for patients, delivering for the business, and commitment to excellence in marketing, leadership, strategy, and execution.

Responsibilities:

• Support next wave of rapidly approaching launches and launch milestones
• Design, develop, and execute marketing resources aligned with brand strategy (i.e. iCVAs, brochures, flashcards, websites, field communications)  
• Execute the overall brand strategy and tactics with AOR, and other key vendors/agencies
• Lead development, production and MAC approval of all HCP-related personal promo creative/content in partnership with internal and external (agency) partners. Expert at organizing and preparing for MAC meetings.
• Engage with cross-functional partners to collect feedback/input and incorporate suggestions, where appropriate.
• Serve as an adviser to the field on matters/issues; coordinate monthly FIT (field insights team) calls; closely aligned with brand and sales leadership; and responsible for pull through
• Collaborate with Training to ensure pull through of promotional tools and programs to prepare field teams for launch (update existing materials, if needed)
• Sales meetings lead (S Meetings). Work closely with cross functional partners, including FTMs to coordinate and lead successful sales meetings aligned with brand strategy
• Work with CD&A team to inform HCP promo strategy and execution. Work with OBU MR lead to generate and share insights with Imdelltra Brand team to support strategic thinking in brand planning, enhanced creative, modify tactics etc.
• Collaborate closely with cross-functional team to ensure connectivity / alignment and support Imdelltra’s brand initiatives/goals. Be a critical part of brand planning.
• Manage Imdelltra budget; closely monitor spend and forecasting efficiently.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing acumen including a key grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. 2+ years in rare disease marketing.
• Extensive non-personal promotion experience: ability to develop and execute a range of initiatives/tactics that are aligned with and sup