Web Marketing & Experience Manager

About Pantheon

Pantheon is the WebOps platform for websites that deliver extraordinary results. We believe in putting the magic of the internet in everyone’s hands. That’s why we’re so passionate about helping developers, IT and marketing develop, test, and release website changes faster and more reliably so they can build and maintain websites that create value for their organizations. Our cloud native software makes it easy to securely manage a single website or thousands of websites across multiple teams in one platform.

Pantheon’s core values are Trust, Teamwork, Passion, and Customers First. At Pantheon, we work hard and play harder, valuing individuality, humor, and balance. We're enthusiastic participants in several open-source communities and have real relationships with many of our most active customers. If all of this sounds interesting to you, read on!

The Role

We are seeking an experienced Web Marketing and Experience Manager to join our growing team. Reporting to the Senior Director of Web Strategy, you will be responsible for building and maintaining modern and responsive client-side search-optimized web interfaces for optimal visitor engagement. In this role, you will also maintain and support the feel of the online experience and brand representation, as well as implement website optimizations and landing pages.

Responsibilities:

Development (60%):

• Coding, designing, implementing, and modifying websites from layout to web functionality
• Hands-on experience with Drupal 10, PHP/Symfony, MySQL, CSS frameworks, JavaScript, React, and Gatsby
• Participate in Custom Module Development of Drupal 10 Sites
• Work with designers and cross-functional teams to build and refine designs and experiences for websites
• Perform Quality Assurance reviews across devices, troubleshoot and fix bugs
• Develop code architecture that promotes reuse, readability, responsiveness, and best-practice coding standards.
• Participate as a team member to generate new ideas and creatively discuss ways in which the team can improve web presence.
• Support in managing and updating analytics and ad tags across company online properties to enable data-driven program executions for teams
• Facilitate effective code review
• Contribute code using a pull request-based Git workflow
• Update, remove, and add new packages to web properties via Composer
• Release new code via the Pantheon Dashboard (or equivalent), best practices, and release workflow

Organic Search Optimization (40%):

• Perform ongoing keyword discovery, expansion, and optimization in our industry’s competitive SEO landscape in partnership with an agency partner
• Work with editorial and marketing teams to drive SEO in content creation and campaigns
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Track, report, and analyze keyword and SERP trends and competitive analysis 
• Technical and content site auditing and reporting to ensure SEO integrity
• Establish key benchmarks to indicate performance goals for SEO campaigns and efforts.
• Utilize inbound methodologies to target key personas with keyword research
• Responsible for attaining SEO growth goals with partner agency
• Website analytics reviews to identify issues and opportunities
• Knowledge of how SEO and SEM work together as strategies and tactics to secure a larger search footprint
  
  

Skills Required

• Expert in CSS frameworks, PHP, JavaScript, jQuery, React, Google Analytics, Google Tag Manager
• Skilled in working with debugging tools like Firebug, Chrome Inspector, Sentry, Ghost Inspector, etc.
• Experience with CSS animations, interactivity, and hand-coding SVG
• Skilled in managing PHP-based CMS such as Drupal
• Advanced Drupal skills, including writing custom functionality, themes, and/or modules, and headless infrastructure.
• Experience with Cloud platforms and web service management such as AWS, and managed webOps platforms such as Pantheon, etc.
• Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
• Proficient understanding of code versioning tools such as Git
• Experience in various front-end frameworks (Angular, React)
• Supporting and maintaining multilingual websites architecture
• Experience with integrating websites experience and marketing technologies such as 6Sense, ZoomInfo, Neverbounce, Drift, Marketo, etc. 
• Experience with Google and Bing’s services, including analytics and Webmaster Tools
• Ability to work with back-end SEO elements s