Digital Marketing Coordinator

Job Posting Title:

Digital Marketing Coordinator

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Hiring Department:

Education - Office of the Dean

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt from FLSA

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Earliest Start Date:

Immediately

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

Purpose

The Digital Marketing Coordinator supports and advances the marketing, communications, and outreach efforts for the College of Education Marketing and Communications department. This position is responsible for planning, executing, and analyzing digital marketing initiatives with a primary focus on email marketing, social media strategy and advertising, and digital content creation. The role supports recruitment, brand awareness, event promotion, and engagement through integrated digital campaigns across email, social, and web platforms.

The Digital Marketing Coordinator works collaboratively to support the development and implementation of departmental marketing plans while ensuring timely production, distribution, and performance tracking of digital communications.

Responsibilities

Digital Marketing Strategy and Campaign Execution

• Develop, execute, and optimize digital marketing campaigns to support recruitment, enrollment, events, and program awareness.

• Design, produce, and distribute email marketing campaigns and E-newsletters, including visual layout, copy, segmentation, scheduling, and quality control.

• Maintain and manage email distribution and mailing lists, supporting direct and email campaigns and a master communications calendar.

• Track, analyze, and report on email performance metrics (open rates, click-through rates, conversions) and provide recommendations for continuous improvement.

Social Media Strategy, Content, and Paid Advertising

• Develop and execute a comprehensive social media strategy for all College of Education social media channels.

• Create, schedule, publish, and manage organic social media content aligned with college priorities and editorial calendars.

• Plan, execute, and optimize paid social media marketing campaigns, including audience targeting, budgeting, creative development, and performance tracking.

• Monitor engagement, analyze platform performance, and prepare analytics reports with insights and recommendations.

Digital Content Creation

• Design and develop digital content for email, social media, and web platforms, including graphics, photography, and short-form video.

• Capture and edit photo and video content to support storytelling, campaign needs, and event promotion.

• Ensure all digital content aligns with brand standards, accessibility requirements, and best practices for higher education marketing.

Required Qualifications

• Bachelor’s degree in communications, marketing, advertising, journalism, public relations, digital marketing or related field.

• Minimum of three years of professional experience in digital marketing, marketing communications, or a related field.

• Demonstrated experience in email marketing, including design, deployment, and performance tracking.

• Experience developing and managing social media strategies and campaigns, including paid social advertising.

• Proficiency with digital content creation tools, including Adobe Creative Suite or comparable platforms.

• Working knowledge of CMS, ESP, and social media management tools.

• Strong attention to detail, editing, and project management skills.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Experience in a higher education or similarly complex organizational environment.

• Experience producing photography and video content for marketing purposes.

• Experience analyzing digital marketing data to inform strategy and decision-making.

• Familiarity with brand management, recruitment marketing, and integrated campaign planning.

Salary Range

$55,000 + depending on qualifications

Working Conditions

• Normal office working conditions

Work Shift

• Hybrid or flexible work arrangement (three days in office and two remote days)

Required Materials

• Resume/CV

• Letter of Interest