Director, Partnership Strategy (Political & Advocacy)

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Background 

Zeta Global is the AI-powered marketing cloud that helps brands acquire, grow, and retain customers more efficiently than ever before. We combine proprietary data, advanced technology, and intelligence to power precision marketing and measurable outcomes across channels. 

Zeta has built and continues to scale a state-of-the-art Activation Partnership Solutions function designed to sit at the intersection of platform, intelligence, media, and creativity. Our mission is to lead the market in seamlessly integrating first-party and strategic behavioral data into go-to-market activation—from RFI responses to proposals and pitches—while delivering deterministic measurement, operational rigor, and repeatable outcomes for brands and agency partners. 

The Director, Partnership Strategy (Political & Advocacy) is a senior individual contributor and strategic partner within Zeta’s Activation Partnership Enablement team. This role is ideal for a hybrid strategist—someone who can think big, develop strong point-of-view recommendations, and execute with precision. 

You will work closely with Senior Directors, Sales, Activation, Product, Data Cloud, and Analytics teams to deliver differentiated activation strategies that connect data, media, creative, and measurement. This role requires comfort operating in fast-paced, high-stakes pre-sales environments while maintaining clarity, structure, and quality. This role will be remote out of the Washington D.C. area. 

What You’ll Do 

Political & Advocacy Strategy Development 

• Develop data-driven activation strategies for political campaigns, PACs, advocacy organizations, trade associations, and CSR initiatives. 

• Support voter persuasion, turnout, fundraising, stakeholder mobilization, and public sentiment-shifting objectives. 

• Contribute to standardized go-to-market frameworks specific to political and public affairs verticals. 

• Balance bespoke campaign strategy with scalable, repeatable playbooks. 

Issue-Based Messaging, Creative & Media Strategy 

• Translate audience intelligence into clear persuasion, mobilization, or reputation-building narratives. 

• Develop activation strategies across: 

• Programmatic display & video 

• CTV/OTT 

• Paid social & political ad units 

• Search 

• Email & CRM 

• SMS & mobilization channels 

• Integrate influencer ecosystems, thought leaders, and advocacy circles where appropriate.