US Private Bank - Digital Product Manager — Alternatives Advisor & Client Experience (Marketing)

About US Private Bank (USPB):

With more than 160 years of experience, J.P. Morgan Private Bank delivers the highest quality advice, service, capabilities, and products to wealthy individuals and families around the world. We deliver highly customized and comprehensive solutions to help clients with the many complexities they face by leveraging our products and solutions. Our business model focuses on deep client relationships through an integrated team structure with a platform of both depth and breadth.

Job Summary

This role owns the digital product strategy and delivery for the Alternatives Advisor and Client Experience, with a primary emphasis on Alternatives marketing across advisor-facing and client-facing journeys. The VP will translate Alternatives business priorities into scalable digital capabilities that improve discovery, education, engagement, and conversion while meeting governance expectations for complex products. Success requires strong cross-functional leadership across Marketing, Product, Technology, Legal/Compliance, and Investment teams to deliver measurable commercial impact and elevated client experience. The role is accountable for outcomes, including adoption, funnel performance, and quality of experience, not simply feature delivery.

Role Summary

The Digital Product Manager (VP) will lead a portfolio of digital experiences that enable advisors to position Alternatives effectively and help clients understand, evaluate, and engage with Alternatives offerings. The role will set the product vision, manage the roadmap, and drive execution across web and mobile surfaces, campaign and personalization platforms, and content and data capabilities that support Alternatives marketing. Given the complexity and regulatory sensitivity of Alternatives, the VP will ensure that experiences are accurate, compliant, and aligned to suitability, eligibility, and disclosure requirements, while delivering best-in-class usability and performance.

Key Responsibilities

The VP will define and execute the digital product strategy for Alternatives advisor and client marketing experiences, aligning to business objectives, commercial priorities, and platform constraints. This includes developing and maintaining a roadmap that balances near-term marketing needs with foundational capabilities such as content governance, journey orchestration, analytics instrumentation, and scalable experimentation.

The role will own end-to-end product delivery, including discovery, requirements definition, prioritization, release planning, and post-launch optimization. The VP will partner with Technology to translate business intent into durable solutions, ensure delivery quality, manage dependencies, and drive disciplined execution against milestones.

The VP will design and continuously improve advisor and client journeys across the Alternatives lifecycle, including education and thought leadership, product discovery, consideration, eligibility and gating, conversion, and ongoing engagement. The role will ensure a cohesive experience across channels and touchpoints, reducing friction while maintaining necessary controls and disclosures.

The VP will lead the Alternatives digital marketing agenda, including campaign enablement, audience targeting, personalization, SEO/SEM alignment where applicable, and content strategy in partnership with Marketing and Investment teams. This includes establishing measurement frameworks for marketing effectiveness and experience quality, and using insights to drive iterative improvements.

The role will operationalize strong governance for Alternatives content and digital experiences, partnering with Legal, Compliance, Risk, and Controls to ensure appropriate review workflows, recordkeeping, disclosures, and auditability. The VP will proactively identify risks related to marketing claims, performance presentation, eligibility, and suitability and embed mitigants into product design.

The VP will develop and maintain a performance management cadence, including KPI dashboards, executive readouts, and prioritized improvement plans. The role will communicate clearly to senior stakeholders, framing trade-offs in terms of impact, risk, and resource needs.

Required Qualifications

• 7+ years of digital product management or digital experience leadership.
• Demonstrated ownership of outcomes and roadmap delivery in a large, matrixed organization.
• Experience partnering closely with Technology teams using modern delivery practices to translate business intent into durable solutions.
• Ability to translate business objectives into clear epics, features, and acceptance criteria.
• Strong stakeholder management and the ability to influence without authority across Marketing, Investment, Sales/Adviso