Senior Director, Growth (Hybrid)

Senior Director, Growth (Hybrid)

Overview:

We are seeking a dynamic, data-driven, and results-oriented Senior Director, Growth to lead our SEO, Paid Media, and Lifecycle Marketing teams. This role will play a pivotal part in shaping and executing our user acquisition, retention, and revenue growth strategies across the entire funnel. As the strategic head of these functions, you will guide a team of high-performing marketers, manage multi-million dollar budgets, and collaborate cross-functionally to drive sustainable growth at scale.

This is a senior leadership role for someone who thrives at the intersection of performance marketing, organic growth, and lifecycle optimization—and is ready to lead with impact.

The impact you'll make:

• Develop and own the company-wide growth strategy, including SEO, paid digital advertising (search, display, social), and lifecycle marketing (email, SMS, push, in-app)
• Manage agencies - both digital marketing and creative
• Establish KPIs and forecast growth across user acquisition, engagement, and retention.
• Translate company goals into team OKRs and campaign plans with clear ownership and timelines.
• Conduct market research to identify new opportunities for growth, including new markets, growth areas, trends, customers, partnerships, products, and services.
• Define, measure, and analyze key growth metrics to evaluate the success of growth strategies and initiatives. This includes Orders, Order GMV, REgistered Users and App Downloads as the core metrics for growth
• Collaborate with marketing and sales teams to ensure strategies and goals are aligned, optimizing the customer acquisition process and user journey.
• Work closely with the product development team to ensure product offerings meet market needs to support growth.
• Develop and oversee campaigns aimed at acquiring new customers and retaining existing ones, utilizing various channels such as digital marketing, content marketing, SEO, and social media.
• Manage the growth department's budget, ensuring resources are allocated effectively to support strategic initiatives.
• Identify and establish strategic partnerships and relationships that can fuel growth and expand market reach.
• Foster an innovative culture within the team, encouraging experimentation, adoption of new growth tactics and technology
• Leverage data analytics tools and platforms to monitor growth efforts, providing regular reports to the VP and Sr. VP with insights and recommendations for optimization.
• Keep abreast of competitor movements and strategies, adapting growth plans to maintain competitive advantage.
• Work across departments to ensure a cohesive approach to growth, aligning product, marketing, sales, and customer service efforts.
• Ensure all growth activities comply with relevant laws, regulations, and ethical standards, assessing and mitigating risks associated with growth strategies.

Paid Media

• Oversee campaign strategy, execution, & optimization across platforms (Google Ads, Meta, TikTok, programmatic DSPs).
• Ensure efficient CAC, strong ROAS, and proper attribution modeling in place and in alignment with the rest of the org..
• Collaborate with analytics and finance to forecast media spend and revenue contribution.

SEO & Organic Growth

• Guide long-term organic growth strategy in partnership with content, engineering, and product teams.
• Ensure best-in-class technical SEO practices and continuously identify new growth opportunities.
• Monitor SERP performance, keyword trends, and content expansion strategies.

Lifecycle & CRM

• Own full-funnel lifecycle communications, including onboarding flows, engagement campaigns, and win-back strategies.
• Collaborate with product, data, and CX teams to deliver personalized and automated communications to increase LTV.
• Manage segmentation, campaign testing, and performance reporting across CRM channels.

Cross Functional

• Work with product, engineering, data science, creative, and sales to align growth initiatives with overall business strategy.
• Advocate for growth in company planning meetings and represent marketing performance to leadership and board-level stakeholders.
• Lead and manage the Growth team by providing guidance, support, and mentorship to help them develop their skills and achieve their goals.
• Lead and inspire a team (estimated span of control 10 employees, plus dotted line employees), providing guidance, mentorship, and performance feedback.
• Foster a collaborative and inclusive work environment that encou