Senior Brand Manager, Powerade

Job Description Summary:

Powerade is the #2 player in a highly competitive category where the leader is 5x the size in value and outspends us in marketing by +5x. Working alongside our sister brand BODYARMOR, Powerade exists to steal share from our main competitor by offering consumers MORE while growing the category. This role provides support for the development and execution of strategic brand initiatives focusing on the next 1-2 years. The Senior Brand Manager leads and inspires a cross-functional team and external partners to deliver annual brand plans and activate big-bet initiatives that drive meaningful brand and business growth.
 

Position Overview:
Powerade is seeking a Senior Brand Manager who combines strategic thinking with strong executional discipline. This leader will champion the consumer, identify growth opportunities, and mobilize cross-functional teams to bring initiatives to life. If you are driven by competition, energized by solving complex challenges, and excited about building a challenger brand, we want to hear from you.

Key Responsibilities:

• Lead development of annual marketing plans that identify business objectives and translate brand strategy into actionable initiatives to deliver the annual business plan.

• Develop clear, inspiring briefs that align internal teams and agencies and guide breakthrough execution.

• Assess consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.

• Own analysis of trends and recommendation of key initiatives to the management team and bottlers that will drive brand growth.

• Oversee alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.

• Oversee brand budgets and investment allocation

• Lead development of 1st-party data strategy and implementation of the growth flywheel.

• Lead relationship with and activation of CSR partner

Education Requirements:

Bachelor’s degree in Marketing, Communications or Business required. MBA or equivalent advanced degree preferred.

Related Work Experience:

• 6+ years of experience in brand marketing or product ownership in CPG. Strong experience in NARTD category is preferred.

• Demonstrated success in managing large-scale brand initiatives and cross-functional execution.

Functional Skills:

• Experience with Nielsen or IRI and other quantitative research tools. Passion for understanding consumer behavior to identify opportunities to develop brand plans and marketing tactics.

• Strong strategic thinking and analytical capability, with the ability to translate consumer insights and data into clear business opportunities

• Demonstrated ability to lead cross-functional teams

• Exceptional organizational skills and attention to detail, ensuring initiatives are executed flawlessly

• Ability to balance big-picture thinking with hands-on execution

• Strong storytelling and communication skills

• Experience evaluating creative and agency output to ensure strategic alignment and consumer impact

• Ability to operate in a fast-moving, competitive environment

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Management, Brand Marketing, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Marketing Strategies, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Pay Range:

$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role,