Content Marketing Manager
TechnologyAdviceAbout the role
Hi, we’re TechnologyAdvice.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.
Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.
All positions are open to remote work unless otherwise specified in the requirements below.
The opportunity
This isn’t your same-old Content Marketing blah blah blog role. This is your opportunity to help build an audience of highly engaged followers, fans, and future customers through the power of exceptional content, audience-first thought leadership, endlessly entertaining social media, and a podcast that just may go down in history as the greatest marketing podcast ever created. Yep, we’re pretty excited about it too!
We’re looking for a highly passionate marketing professional to lead the content marketing, thought leadership, and audience building programs within our growing marketing team.
Reporting to the Chief Marketing Officer, the Content Marketing Manager will be responsible for defining and executing an integrated content and thought leadership strategy to help TechnologyAdvice build a highly engaged audience of B2B marketing and demand generation professionals. You’ll have the opportunity to drive a comprehensive thought leadership program via an integrated approach to multi-channel content and building a highly engaged social media following. You’ll write amazing articles and cheat sheets, produce high-impact research reports, run engaging podcasts and webinars, and lead the social media content strategy for our Marketing Insiders brand.
Location: United States
What you'll do
- Develop, manage, and optimize our Content Marketing and Thought Leadership programs to help TechnologyAdvice create a highly engaged following of B2B marketing professionals
- Manage our blog, research report, handbook, and eBook strategies, including content writing/production and managing delivery from various internal contributors
- Own our bi-weekly Marketing Insiders newsletter with the goal of increasing our subscriber base quarter-over-quarter because people love it so darn much
- Act as the showrunner for our forthcoming “Demand’splaining” podcast including guest recruitment, episode recording preparation, and editing/publishing of final content
- Source, create, and edit video content for new LinkedIn, Instagram, and YouTube channels
- Manage the planning and delivery of timely research reports that position TechnologyAdvice as a leading authority on B2B Buyer Trends and Demand Generation strategies
- Work closely with other team members to align our content strategy with our demand generation, sales enablement, and account-based marketing programs
- Track and report on the impact of various content and thought leadership programs
Who you are
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
- Bachelor's degree in marketing, communications, or a related field.
- 3+ years of professional experience in B2B Content Marketing, Social Media, Communications, or a related role
- Genuine passion for understanding audiences and adding material value to their lives each and every day
- Strong understanding of inbound marketing and SEO strategies
- Excellent writing, communication, and storytelling skills
- Proven experience writing impactful articles, guides, or blog content
- Comfortable with basic multimedia editing and production techniques
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Flexibility to work in a high-velocity and rapidly changing environment
- Solution-oriented self-starter
What we offer you
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Friday
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