Associate Director, Direct to Consumer Digital Business

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: 

• Career development with an international company where you can grow the career you dream of. 

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. 

• An excellent retirement savings plan with a high employer contribution 

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. 

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.  

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.  

THE OPPORTUNITY

This position is an onsite opportunity in the Lingo Division. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare.

We are seeking a strategic and execution-focused DTC Associate Director to lead and scale our direct-to-consumer (DTC) digital business. This role sits at the intersection of business ownership, product management, and site operations; responsible for driving revenue growth, delivering a best-in-class digital experience, and ensuring seamless day-to-day execution of our e-commerce platform.

This is a highly cross-functional leadership role for a builder and operator. Looking for someone who can own business performance end-to-end, translate commercial goals into product and digital roadmap priorities, and ensure flawless execution across site operations, marketing, and engineering partnerships.  This is an onsite opportunity in Alameda, CA.

WHAT YOU’LL WORK ON

DTC Business & Channel Leadership

• Own end-to-end DTC business performance, including revenue targets, forecasting, and weekly pacing
• Lead DTC cross-functional execution to deliver against commercial objectives
• Analyze business performance and customer behavior to identify growth opportunities
• Define and execute sales-driving initiatives, including promotions, merchandising strategy, and SKU optimization
• Drive experimentation strategy, including A/B testing and conversion optimization
• Lead annual planning and ongoing forecasting for the DTC channel
• Partner with Marketing, Performance, and Finance teams to align on growth strategies and targets
• Oversee SEO/GEO strategy to maximize organic traffic and discoverability

Ecommerce Management & Digital Experience

• Lead and manage the DTC website roadmap, including cross-channel and platform enhancements
• Overseeing the prioritization of ecommerce features
• Partner closely with Engineering to deliver scalable, high-quality digital experiences
• Drive site analytics and insights to inform roadmap decisions and optimization efforts
• Define and improve core digital experiences across the customer journey
• Provide technical stack oversight and ensure alignment with business needs
• Lead recurring DTC reviews and cross-functional alignment forums

Site Operations & Execution Excellence

• Ensure flawless day-to-day site execution, including content publishing and promotional launches
• Own site performance, uptime, and release quality in partnership with Engineering
• Oversee Q