Brand Marketing Manager

Role Summary

Plans, manages, and executes all elements of a variety of advertising campaigns and/or social media programs designed to access clients in line with organizational policy and quality standards. Campaigns/programs are typically complex. Applies broad industry experience to contribute to the development of the planning and management of omnichannel engagement strategies for the organization. Frequently serves as execution lead. Reviews and provides feedback on work created by agency partner or other partners for accuracy, alignment with company standards, compliance, and meeting campaign objectives. May be responsible for program budget.

Responsibilities:

• Develops creative and/or media briefs, and campaign materials that tend to be complex in nature. Leads external agency/consultant groups in the execution of the advertising/social media strategy, ensuring appropriateness, consistency, and timeliness of key messages.

• Recommends changes to campaigns based on interpretation of campaign and channel effectiveness data.

• Partners with cross-functional groups to ensure campaigns are competitive, comprehensive, and compliant and address the strategic plan objectives for the firm's services/products.

• Develops business plans in conjunction with, and obtains the buy-in from, leadership as well as the applicable business unit leads.

• Interprets a wide variety of data and research to understand industry trends and new and developing market engagement strategies. Influences the development of advertising and/or social media strategies across multiple campaigns.

• Leads education efforts with internal and external partners based on knowledge of market trends and best practices.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.