Head of Merchandising (Vans AMER)

Join the Vans Family  

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self. 

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.  

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.   

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.  

Head of Merchandising, Vans Americas Region: Become the Newest Member of the VF Family  

This leader will drive marketplace strategies across wholesale and DTC, focusing on curated assortments and demand-driving features. They will be the guardian of the global brand position from a product perspective. The Head of Merchandising will be responsible for partnering with regional planning to meet financial goals, analyzing market capacity and consumer trends, collaborating with regional market teams to bring regional campaigns to life & with global merchandising to maintain global brand position at the regional level.

How You Will Make a Difference: 

• Regional Marketplace strategy (including defining white space opportunities) across wholesale and DTC​​

• Develop and manage regional line architecture and assortment strategies. Set in-region pricing (with global guidelines). Balance mono-brand and multi-brand environments to align with brand and market objectives.​

• Provide feedback on prototypes, based on consumer feedback / local needs.​

• Provide input on marketplace execution and manage capacity. Work with regional planning to deliver financial targets. In-region final promo and markdown decision (within global guidelines/strategy). ​

• Monitor and code consumer demand trends, using insights to shape planning and assortment decisions. Ad hoc reporting / analysis to support seasonal product decision-making.​

• Responsible to identify and drive regional relevance in SMU, incremental Capsules etc. including assortment definition, segmentation, customer specific initiatives, and align need