Content Marketing Lead

Who we are and what we do

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom enterprise solutions, easy-to-use developer tools, and a revolutionary self-service mapmaking platform, we enable our customers to enhance indoor experiences, optimize spaces, track assets, and ensure public safety with AI-powered mapping technology.

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world’s biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate—powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit mappedin.com.

To try out our mapping tools, visit https://app.mappedin.com/editor/

 

Who you are and what you’ll do

We’re looking for a versatile content marketer who sits at the intersection of strategy and execution. This is not a purely strategic leadership role, nor is it an entry-level content creator position. You’ll be our in-house content expert, turning business goals into compelling content that educates, inspires, and converts — and you’ll write much of it yourself.

You’ll be expected to bring ideas to the table, take a top-down strategy and run with it, and own the delivery of high-quality content across the full funnel. This is a high-impact role where you’ll shape how Mappedin shows up to our key audiences — and your work will be visible across multiple channels.

 

Responsibilities

• Execute and evolve Mappedin’s content strategy across blog, website, email, social, and more
• Write and publish compelling content across formats: blog posts, case studies, whitepapers, product pages, email campaigns, landing pages, and sales enablement materials
• Own and manage the content calendar, aligned with campaign timelines, launches, and strategic goals
• Optimize content for SEO/LLM and performance metrics using AI tools and analytics
• Contribute ideas for new content formats, campaigns, and creative experiments
• Track and report on content performance with actionable insights to guide future work
• Ensure all content maintains a consistent brand tone and message

 

What you bring

• 3–5 years of experience in B2B SaaS content marketing
• A strong portfolio of high-performing content you’ve personally written or produced
• Proven ability to take a brief (or high-level goal) and turn it into great content with minimal oversight
• Strong grasp of SEO & LLM fundamentals, buyer personas, and the B2B buyer journey
• Experience with CRMs and marketing platforms like HubSpot, Google Analytics, and AI writing tools