Account Executive, Client Leadership

Company Description

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise. 

Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands. 

Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative. 

Job Description

Planners must ensure activation teams are armed with the most up-to-date brand information, guidelines, and production playbooks, as well as the right tools and support needed to execute brilliantly! This role is closely attuned to how markets are activating and performing, and responsible for business intervention as needed. The Planning team is a cross channel team, that partners with central client leads daily, to evaluate, extract, and provide insights that guide activation strategy for on, off and non-premise events. 
 
PRIMARY RESPONSIBILITIES: 

• Develop central activation plans and budgets across all brands / programs, channels, and departments  

• Forecast, track, and reconcile activation budgets 

• Estimate event costs by brand, program, market and tier 

• Deploy market budgets and event allocations by brand, channel, and program  

• Build and own annual, quarterly, and incremental event plans including the planning process, timelines, and communication to internal and external stakeholders  

• Guide activation strategy based on experiential objectives 

• Develop and implement activation strategy and ways-of-working; including sponsorship strategy, guidelines & checklists, approval process, financial process, measurement, and value reporting   

• Track performance and provide regular / reoccurring insight reports by market, brand, and program 

• Streamline communications to / from field activation to ensure brand / central / field alignment   

• Create and provide up-to-date activation playbooks & production guidelines for all brands / programs 

• Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc.  

• Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute 

• Provide day-to-day brand guidance, direction and central support to local event activation teams 

• Lead central projects that drive work improvements or efficiencies 

• Socialize success and opportunities to regions and Diageo marketing community  

• Serve as the daily POC and partner for Diageo clients  

Qualifications

• Consumer marketing and or relevant agency experience 

• Superior project and time management skills 

• Experience executing experiential events / projects within a marketing or communications environment 

• Strong written and verbal communication skills  

• Ability to multi-task and manage multiple workstreams at once  

• Experience with creating client-facing presentations  

• Excellent client relationship building / service skills 

• Strong budget management skills and experience 

• Performance driven with ability to set and achieve goals  

• Data driven and analytical mindset 

• Highly organized and detail oriented 

• Ability to work within a cross functional team (in office and remote) 

• Knowledge and experience in spirits / beer industry is preferred 

• Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook

Perks: 

• Great compensation package

• Comprehensive healthcare plans

• 401(k) with employer match

• Flexible time-off

• 16 weeks paid parental leave

Additional Information

The anticipated salary range for this position is $51,000-$83,375/year. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Joining Our Community Built On Creative Generosity 

We aspire