Database Marketing Specialist

We’re seeking a detail-oriented, team player to help keep our contact and account database accurate, complete, and up to date. In this role, you’ll work closely with marketing, sales, and other teams to enrich and maintain our audience data—ensuring we capture the right information, identify nuances in qualification rules, and close any gaps.

What you will do:

• Data Quality & Enrichment
  • Audit and clean existing records: identify duplicates, outdated information, and data gaps
  • Acquire new data from reputable sources and validate it against our requirements
  • Implement and refine processes (manual or tool-based) to standardize, merge, and update records
  • Track and report on database health and ongoing cleanup efforts
• Process & Rule Management
  • Learn and apply qualification criteria to ensure data meets business needs
  • Spot subtle inconsistencies or edge cases in how rules are interpreted
  • Propose and document improvements for ongoing quality assurance
• Cross-Functional Collaboration
  • Serve as a trusted liaison to marketing, sales, and other partners. Understand their data needs and respond promptly to requests
  • Share basic database best practices and contribute to internal documentation

What you will need:

• Bachelor's Degree, preferred
• 1-3+ years applicable experience
• Strong attention to detail and a passion for data quality
• Proficiency with Microsoft Excel using pivot tables and basic formulas
• Familiarity with database and audience management platforms (e.g., SQL, Alteryx, Power BI); quick to learn new tools and expand technical skill sets
• Ability to follow and interpret qualification rules, with an eye for nuance
• Outstanding communication and collaboration abilities, fostering trust and alignment across cross-functional teams
• Adaptable, eager to learn, and dedicated to following well-defined processes
• Familiarity with general database concepts and basic data hygiene techniques
• Exposure to automated workflows or reporting tools

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we levera