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Job Details

This role is in support of Cencora's veterinary and livestock production solutions marketed through our MWI Animal Health business. MWI Animal Health is a leading brand of Cencora, offering animal health services globally.

The Marketing Manager (Production Animal, Customer Growth) position leads the strategic planning, development, execution, and measurement of marketing programs that support the annual goals, growth, and long-term strategy for MWI’s Production Animal segment and its portfolio of value-add commercial solutions. The Marketing Manager develops and executes integrated, omni-channel marketing strategies that build awareness and demand for technology solutions, strengthens customer loyalty, and enables cross-sell and up-sell opportunities. 

This role develops customer-facing and internal content and sales enablement assets to support key stakeholders and field teams, with a focus on driving alignment, adoption, and long-term partnership growth. The ideal candidate brings experience in technology commercialization, and can translate product features and functionality into clear, differentiated value for defined audiences. 

As a member of the Enterprise Marketing Team, the Marketing Manager represents the Animal Health segment and serves as a marketing subject matter expert on Cencora’s capabilities. This role ensures that marketing programs and related communications are aligned to the positioning, messaging, and brand identity of both the Animal Health segment and Cencora. The position operates in a highly collaborative environment, partnering across Animal Health commercial teams, product and solution leaders, enterprise marketing shared services, and cross-functional stakeholders to deliver high-quality, consistent marketing initiatives. 

Primary Duties and Responsibilities 

• Lead go-to-market strategy and integrated omni-channel marketing for assigned solutions and programs, including needs-based segmentation, targeting, positioning, value proposition, messaging, and marketing mix in collaboration with product marketing. 

• Partner with product, commercial, and cross-functional stakeholders to develop launch plans and marketing roadmaps that align to pipeline objectives and growth priorities. 

• Develop and deliver content and sales enablement assets to support internal teams and external audiences, including collateral, case studies, presentations, sales tools, and communications; ensure brand and message consistency across channels. 

• Identify opportunities to partner with industry publications and organizations through paid media opportunities to extend reach and drive awareness. 

• Support management of key opinion leaders (KOLs) and advisory board activities to inform strategy, strengthen credibility, and enable marketing initiatives. 

• Partner with digital marketing to maintain an always-on strategy across MWI’s digital marketing channels. 

• Define success metrics, measure performance and ROI, draw insights from results, and optimize plans, tactics, and budget (including VFFA) based on outcomes. 

• Collaborate with business and marketing leadership to identify strategic initiatives that improve market position and support pricing and positioning strategies to optimize revenue, market share, and profitability. 

• Assist with tradeshow planning and execution to strengthen MWI’s presence within the market. 

• Serve as a subject matter expert for assigned products, programs, and customer use cases. 

• Perform related duties as assigned. 

Experience and Educational Requirements 

• Bachelor’s degree in Marketing, Strategic Communications, Product Management, Business, or a related field. 

• 5+ years of experience in marketing, commercialization, or a related role (animal health experience preferred; production animal experience a plus). 

• 3–5 years of experience in product marketing or with exposure to product marketing; SaaS and/or platform experience preferred. 

• Demonstr