Director of Creator Partnerships / Viral Marketing (STEM)

Overview

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history. 

 

Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami. 

 

Stem, a subsidiary of Concord, empowers artists and their teams to thrive while retaining full control over their music careers. Through a comprehensive distribution offering, including artist-development services and data-driven insights, Stem arms artists with the tools & resources needed to flourish creatively & commercially. Utilizing Stem’s bespoke servicing and data-driven approach are artists and labels of every genre and size such as Julia Michaels, Ashe, bbno$, Duckwrth, Richy Mitch & The Coalminers, Hamdi, IDK, Mac Ayers, Sonderhouse, Boom Records, Bethel Music, Thriller Records, and Versewire. Recognizing the innovation and lucidity of this ecosystem, Billboard deemed Stem one of their Top 20 Distributors, Fast Company hailed Stem among its “Most Innovative Companies” in 2021, while BuiltIn named it one of the “Best Places To Work” for the last 5 years. 

 

As the Director of Creator Marketing & Audience Growth, you will be a strategic operator with a deep understanding of the creator economy, music marketing, and digital culture. You’ll bring sharp instincts for audience growth, an eye for emerging trends, and a proven ability to execute campaigns that drive both discoverability and commerce for artists. In this role, you will help define how Stem leverages creators and culture to break artists in today’s attention-driven landscape. The ideal candidate will have enthusiasm for Stem’s artists and ethos, paired with a strong knowledge of, and passion for, music. You will play a critical role in shaping Stem’s approach to music discovery and viral growth via creator platforms, helping artists reach and connect with broader online audiences.

 

This is a full-time, hybrid role, with priority given to candidates based in Los Angeles, New York, or Nashville. The Director of Creator Marketing & Audience Growth will report to the General Manager and collaborate cross-functionally with Artist & Label Strategy, Commerce, A&R, and Business Intelligence teams.

Responsibilities

What you’ll do:

 

● Work with the Artist & Label Strategy team to set commercial goals and proactively identify opportunities for the further exposure of Stem’s distributed repertoire.

● Build, execute, & track digital marketing campaigns across the creator ecosystem.

● Develop, cultivate, and leverage relationships with creators, influencers, channels, marketing agencies, digital marketing tools, & social platforms.

● Work with Business Intelligence to gather & report campaign data to key stakeholders.

● Utilize your knowledge of the creator ecosystem to support Stem’s A&R team on the identification of new opportunities and trends.

● Develop playbooks, workflows, and tooling recommendations to enable future team growth and operational scale

● Report on ROI by analyzing audience lift, engagement metrics, and campaign effectiveness across creator activations

● Own the shortform content workflow—from selecting clips to overseeing editing and seeding—ensuring content is optimized for virality across TikTok, Reels, and YouTube Shorts

● Use or manage tools like Captions.ai, Opus Clip, or CreatorCore to generate and edit clips, and direct outreach to meme pages and fan networks for seeding

● Support the A&R team by surfacing creator-led artist discovery opportunities and moments of organic momentum

● Guide artists and managers on best practices for optimizing social/viral campaigns using creator tools and partnerships.

● Stay up to date with algorithm changes, emerging platforms, and content formats that affect music discoverability.

Qualifications

What you'll need:

 

● A consistent volume of creator campaigns with measurable impact (e.g., engagement rate, shares, creator reach)

● Demonstrated audience growth and engagement lift for artists and releases driven by creator activations

● Creation of a repeatable playbook and tooling infrastructure for future team scaling

● Positive feedback from internal teams and external partners (artists, managers)

 

Our ideal candidate has:

● 3–5 years of experience in creator/influencer marketing,