Manager, Brand Planning

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Position

Peacock is seeking a strategic marketer to lead the development and execution of our brand marketing campaigns and partnerships. The Manager, Brand Marketing Planning will work closely with the Director of Brand Marketing Planning to set and execute the vision for brand marketing efforts, providing strategic direction, management, and delivery of best-in-class results. Critical to the success of this role is a sharp strategic mind with unwavering cross functional campaign leadership, ensuring all functions are actively collaborating around a unified vision. In addition, the Manager, Brand Marketing Planning will have diligent ownership of execution and budget for assigned campaigns.

The Person

You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate finding a way for a brand to give consumers what they want in an authentic TV experience. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

Responsibilities include, but are not limited to:

• Shape strategies for Brand campaigns and partnerships that leverage sharp insights to break through in culture, with target consumers
• Develop a comprehensive communications strategy, determining audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context
• Serve as the full-funnel steward for marketing communications/campaigns, influencing cross-functional teams (from Marketing Strategy to Creative to Operations to Media) to come up with ideas that are bigger than the sum of their parts to foster a shared sense of ownership and success
• Maximize paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.
• Propose Brand partners that generate awareness and build brand equity for Peacock, and then launch one of a kind initiatives that deliver on mutual goals with the partner

Qualifications

The Experie